关于市场营销，一位CEO希望能早知道的5件事
<P></P><P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"> </P>
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<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">在我看来，对于一家产品驱动的互联网创业公司而言，再怎么强调市场营销都是不为过的。实际上市场营销和产品开发不仅不矛盾，而是一体两面。</SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></SPAN> </P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">譬如我们早期开发扇贝产品的时候，会直接去线上线下各种场合寻找种子用户，向他们介绍扇贝，也同时听取他们的各类想法；这个过程既是产品需求调研，也是市场营销。</SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></SPAN> </P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">2015 年的时候，我们开发的 “单词量测试” 活动在朋友圈刷屏，高峰的时候一天带来的下载量有几十万，这也是将营销活动产品化的体现。</SPAN></SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></SPAN></SPAN> </P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">作为互联网公司，所有的部门都在想方设法直接靠向终端用户，营销和产品之间的界限也日渐模糊，营销即产品，内容即广告，是我们看得到的趋势。因此我现在就把市场营销和运营活动定义为一类非标准化非持续的产品。</SPAN></SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></SPAN></SPAN> </P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">美剧《纸牌屋》里有一句名言：Everything is about sex except sex. Sex is about power.</SPAN></SPAN></SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></SPAN></SPAN></SPAN> </P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">把其中的 “sex” 换成 “marketing”，“power” 换成 “product”，就是我眼中市场营销和产品两者对于公司的意义。</SPAN></SPAN></SPAN></P></BLOCKQUOTE></DIV>
<P></SPAN></SPAN><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></SPAN></SPAN> </P>
<P align=center><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(0,0,0); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><STRONG><FONT size=4>为何初创企业十有八九不重视市场营销？</FONT></STRONG></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">来源 / 峰瑞资本</SPAN></SPAN></SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><FONT size=2>公众微信号</FONT> / freesvc</SPAN></SPAN></SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">作者 / David Bailey </SPAN></SPAN></SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">来源 / Medium</SPAN></SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">译者 / 王心田、郭蕙、王挺</SPAN><BR style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 14px; MAX-WIDTH: 100%; WHITE-SPACE: pre-wrap; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">编辑 / 张潇冉</SPAN></P></SPAN>
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<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">在上家公司</SPAN><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; FONT-SIZE: 16px; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">（旅游体验 App, 3 Kinds of Ice）</SPAN><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">任 CEO 时，我将打造一款优异产品视作使命。我希望它是一款与 Apple 气质相通的新品：简约、精雅、每个细枝末节都完美无缺。我希望用户将与亲朋好友分享它、宣传它，他们还会写感谢信，告诉我们这些 “打造者”，是我们的产品改善了他们的生活。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">因此，我全身心放在产品的打造上：只要看见有关产品管理的内容，我就一定要读；花费数百小时访谈客户，只为了从中揣摩他们的动机、痛点、行为模式；在我们的敏捷开发期，我同样做出了产品原型，接下来还衡量了获取漏斗、用户活跃目标、留存、用户历程等等，一门心思放在产品本身的表现上。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">终于，我的美梦成真：我们的 APP 比任何一款竞品的粘性都高。用户真的写信表达对我们产品的热爱。他们的确把它推荐给亲朋好友。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">只有<SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">一个 “小问题”：用户增长一直快不起来 。</SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">后果是，我们没到 A 轮， 钱花光。</SPAN></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<DIV align=center></DIV><BR style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">
<DIV align=center> </DIV><BR style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN>
<P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">对于处在早期阶段的科技公司而言，增长是个极为关键的主题。但有点吊诡，当我和一些创业者探讨他们是否招过市场营销人员时，回答往往是 “还没呢”。当你亲眼目睹别人犯错的时候，你意识到自己的错误也会更容易……这就是我一年多来最大的总结和心得：<SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">不用心招营销人员，你将追悔莫及。</SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">更要命的是，其实我当时已经意识到自己犯了错，可我就是没改——没改的原因写在这里，<SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">这些都是我那时没招市场人员的 “理由”</SPAN>。希望能启发正在创业早期的你们，将市场营销排上重要日程，避免自己心爱的公司陷入绝大多数初创遭遇的下场。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><STRONG style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">▌误区一：市场营销是作弊</SPAN></STRONG></P>
<P><STRONG style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></STRONG> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">我相信如果你有一个很棒的产品，它自己就能赢得很好的口碑。如果这是真的，那将太好了，可惜它不是。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">伟大的产品值得被大力营销。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">伦敦的用户增长专家（又称增长黑客）Vincent Dignam 说：“关于用户增长的第一条规则就是不要谈论它。”</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">成功的公司有很多理由隐藏他们增长的秘诀。面对 “你们为何增长如此迅速？”，他们最好的回答就是 “我们只是专注于为用户打造好产品”。这个谎言我们都相信了。当然再也不会了。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><STRONG style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">▌误区二：市场营销在产品推出之后开始</SPAN></STRONG></P>
<P><STRONG style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></STRONG> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">在产品面世之前，一个营销团队能够取得怎样的成绩？</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">对我来说，这曾经听起来微不足道，甚至是无用的。现在看来，很多重要的营销活动都被无意义地延迟了，让我痛心疾首。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">比如为未来顾客创作、推送产品内容；通过邮递名单寻找潜在目标客户；发送新闻邮件与目标客户保持联系；积累线上粉丝群；寻找发行渠道合作伙伴；与意见领袖搭建关系；在活动上发言；筹划一个口碑营销的活动；以及在不同分区里测试传播效果。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">营销活动的开展根本不要求产品已经面世。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">真希望我早点知道。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><STRONG style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">▌误区三：大多数市场营销人员都不行</SPAN></STRONG></P>
<P><STRONG style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></STRONG> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">在我公司起步的第一年，我面试了很多市场营销者。我让他们为公司制定一份营销计划并为我讲解一遍。当时的我等着某人能够告诉我，如何在短时间内、不花钱地为入口页面引入大量、高质量的流量。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">但没有谁能为我提供一剂良方。而且我也没有发出任何一个 offer 。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">绝大部分营销方案看起来都很无趣。一位营销者告诉我<SPAN class=Apple-converted-space> </SPAN><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">“一个品牌并不是一夜就能创造的——它需要数月持续地发布信息才能构建口碑。”<SPAN class=Apple-converted-space> </SPAN></SPAN>数月？我现在就想要增长！我没有资金去等 “数月”。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">一定有某个高招可以实现。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">的确有个高招……但它并不是许多创始人想的那样。唯一的办法就是，在产品发布的几个月之前就雇佣一个市场营销者，提前开始筹划营销活动。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><STRONG style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">▌误区四 ：太早营销是致命的</SPAN></STRONG></P>
<P><STRONG style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></STRONG> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">如果用户提前注册后产品的发布却延迟了，该怎么办？如果用户访问产品网站时网站却崩溃了，该怎么办？如果世界上每一个人都嘲笑我说：“Dave，你辞掉了 15 万美元的工作就是为了做那堆垃圾？”，该怎么办？</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">我从来没有公开说过这些。但是<SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">这种对拒绝的恐惧与投资营销所需的信心是相互冲突的。</SPAN>信心的来源不是关于我或者我的产品，而是帮助用户实现他们的目标。<SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">信心的来源是我所做的事情值得早日传播。</SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><STRONG style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">▌误区五： 招聘一个市场营销人员太花费时间</SPAN></STRONG></P>
<P><STRONG style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></STRONG> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">你是否曾经在尝试对一个创始人描述其产品功能时，听到对方说，“嗯，这只是一部分，但是它还可以有很多其他的功能” ？</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">我曾经认为，针对产品进行有效的沟通需要对产品和商业模式有着详尽的了解。只有我清楚关于我的公司的一切，要将这种知识传递给另外一个人需要花费大量的时间。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">这是一个错误的假设。一个对产品实际运作原理并不是十分了解的人经常能够更好的描述产品的功能，而不是那些拘泥于产品细节的人。</SPAN></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<DIV align=center></DIV><BR style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">
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<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">结束那段事业成为 Downing Ventures 的驻场企业家后，</SPAN><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">我花了几个星期记录下我从中获得的经验教训。我挑战自己，尽我所能的对每一篇文章进行推广，以最大限度发挥它们对其他创业者的影响。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">经过了无数个小时去推广每一篇文章之后，我意识到营销的成长需要一个过程，<SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">它不是魔术子弹，能够一蹴而就。</SPAN></SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(58,213,45); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">每一天，我一直在寻找新的出版合作伙伴，能够把我的想法带给更多的相关受众。我一直在努力测试哪一个标题是最有效的。我一直在尝试使文章能够更好的在推特上传播、收藏和分享。我一直在相关的在线社区上推广我的文章。我每天都建立我自己的邮件列表。并且在社交媒体上与正确的人保持联系。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">获得提升方法的列表没有尽头。只需要把你所想到的方法都记录下来，当事情发生变化时，又或者你有了新的想法时，都把它们记录下来。</SPAN></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<DIV align=center></DIV><BR style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">
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<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">创业的第一天开始，你的每一天都需要持续推进营销活动，而不是在产品正式运营之后，也不是只在进行一些公关活动时。是的，每一天。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">建立一个伟大的产品是困难的，而进行伟大的市场营销也是困难的。想要获得成功，你必须要将两方面都做好。</SPAN></P>
<P><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px"></SPAN> </P></P>
<P style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(62,62,62); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 0px; FONT: 16px/1.75em 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; PADDING-LEFT: 0px; CLEAR: both; MARGIN: 0px; MIN-HEIGHT: 1em; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px"><SPAN style="BOX-SIZING: border-box !important; WORD-WRAP: break-word !important; MAX-WIDTH: 100%; COLOR: rgb(89,89,89); PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px">这需要灵活、持续的坚持，沟通事物的诀窍，紧密合作的能力，当然，还需要一个有价值的产品。就像产品开发和客户开发一样，营销开发需要的时间比你想象的要多很多。雇用你认识的最聪明的人，因为你需要获取你可以得到的一切帮助。</SPAN></P>
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