论坛 › 学习分享 › 关于2017年的3个观点、3个判断和3个关键词

Marketer 发表于 2016-12-25 22:30:24

关于2017年的3个观点、3个判断和3个关键词

<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px" align=center><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">
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<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; TEXT-ALIGN: justify; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px"><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">本文根据北京大学国家发展研究院首届国家发展论坛上陈春花教授的演讲整理。华章管理（ID：hzbook_gl）首发。原文标题为《陈春花：自我驱动生长——全球变革时代的企业选择》</SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">从企业的角度来讲，今天遇到最大的挑战是怎么去做自己的选择，所以我就定了这样一个题目，自我驱动生长。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">▌</SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"></SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">今天，我主要讲 3 个观点</STRONG></SPAN></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">1）不可持续是无法持续的</STRONG></SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我们都说今年黑天鹅事件很多，我相信这两张图能说明我要表达的问题。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<IMG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 0px; MAX-WIDTH: 600px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; COLOR: transparent; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px" src="http://img.mp.itc.cn/upload/20161223/2a5f34fba7ca4e5daee17fa34ae69b57_th.jpeg"></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">希拉里两次竞选总统，2008 年和 2016 年人们的表现其实是完全不一样的。2016 年所有人都把她当背景，但是在 2008 年的时候别人都当她是中心。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">所以各位认为是黑天鹅事件，我认为不是，我认为</SPAN><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">最大的问题是在于人变了，我们没有跟的上。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我们大部分人还是用自己的角度看这个世界，但这个世界确实变了。从这个意义上讲如果你本来的设计就是不可持续的，当然就是不可持续的。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我一直在看哪些企业可以一直活得很好，我一直在跟踪，1992 年开始跟踪中国五家最优秀的企业，其中有一家是华为，他们都做得很好。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">你会看到这家企业 20 年来，接近 30 年的努力是什么样子。这些优秀的企业有三点共性:</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">1）不断用增长来应对变化；</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">2）不断的变革自己，就像华为说的打败他的只能是他自己；</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">3）遵从市场的规律。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我个人 20 多年的研究跟随这些优秀的企业，我发现他们最大的特点就是自我生长，不太受环境的影响。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">企业自我生长的内涵，表现在两个地方：</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">1）持续不断的变革转型；</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">2）持续的自我更新。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">很多时候你会看到今天的华为可能跟他几天前是不一样的，跟几年前的华为更不一样。今天我们看到的很多的企业可能和他五年前、几天前都完全不一样。这样的自我增长的能力，使他能应对所有的变化，我想这是他们最主要的能够持续的原因。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">所以能够打败华为的永远是华为自己。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我跟随这个案例 20 多年，我觉得有些东西是很好的。比如他们（华为）一直在强调：</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">没有成功，只有成长。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我一直很喜欢这句话，我去华为感受最深的是他们很少跟你说历史，永远给你介绍的都是未来。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">当我们今天可能在讨论 2016 年的事情的时候，他肯定在规划 2026 年的事情，这就是他们能够不断去做的一件事情。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">在华为，给我印象特别深的第二句话：</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">华为其实是一个一直用自我批判驱动成长的公司。他们很少去批评别人或者评价别人，他们基本上都是在评价自己。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我接触到华为很多很多的人，他们不断的在反思自己。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">第三点：这个公司最重要的危机意识让我非常惊讶，我们没有看到华为满足已有的东西，他们永远都在最危机的状态下做出选择，这是我看这个企业给我最深的东西。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">2）不能自我否定的变革，只是理念的巨人</STRONG></SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"></STRONG></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我们前面也听到杨壮老师介绍稻盛和夫，我个人研究的案例里面对这个领导者也非常尊敬。我个人在做转型的时候其实主要是用了稻盛和夫的案例，就是为什么他可以让日航一年间产出极高的利润，而且这是他历史上最高利润的那年。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我常常让同事分析日行一年产生巨大利润的来源到底是什么，利润的构成超过 50%，其实是他内部的降成本，一年降成本超过 50%，这是一个什么样的自我革命的精神。如果没有这样的自我革命和自我挑战，很难创造这个奇迹。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我们在谈企业，面对这种变化危机，这种处理情况的时候，其实你有一个东西是可以把握的，这个东西就是</SPAN><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">自我变革。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我看非常多人在谈转型和创新，但是我觉得所有的转型、创新、变革，如果不是对自己来的，仅仅是理念。如果你不能调整自己的变革，你就没有办法真正落实到底。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">所以过去三年当中我给的主题只有一句话：向自己挑战。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">向自己挑战要挑战什么东西？</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我们来看看整个过程是全部挑战的，我们从转型的构成要素上去讲。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">从战略开始调，调到整个公司的价值重构，调我们短期要盈利。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">有人跟我说转型要付出代价，我说转型的代价不能以牺牲盈利为代价，牺牲盈利为代价的转型是理念。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我们要调我们对整个资源的理解，如何开放和理解，我们很多时候不能转型的原因就是因为任何新的东西在体系内都会死掉，这时候你不能做转变。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">什么样的东西可以支持呢？你在下面五个体系都要改，包括公司整个的知识技能、信息系统、组织平台，包括你彼此沟通的系统，包括你对于公司发展的总体上的思想的认识。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">做到这些东西，就是你自己的核心能力和专长的调整，甚至对于所有的经验都应该放掉。这是一个整体的改变，是一个彻底的调整，如果我们不能从这个方向去做，是不可能调整过来的。因此有一个能力的打造过程。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">很多人问我转型用什么评价，我想外部的评价很清楚，就是你的盈利和新任务的增长，以及对顾客的肯定。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">还有一个更重要的评价是内部能力的调整。整体上公司的内部能力，是不是能真正被调整过来，我称之为五个能力调整的打造。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">01. 成为变革领导者</STRONG></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我们在转型当中，最大的障碍来源于现有的管理者，他们是组织当中所有的东西都已经即得的部分，至少他拥有即得权利。在这样的体系下如果他不能改变自己，我们谈整个转型其实是空话。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">所以你就会发现，真正想转的往往反而是一线员工，而中间的一大块是不动的。如果你</SPAN><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">真正要谈转型，一定是管理者先改，必须要成为真正的变革领导者。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">02. 选择对的人</STRONG></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我们有一个很重要的要求：怎么去评价人、选择人、构成人。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">在整个转型过程中最重要的是：选择对的人，这是我最近讲最多的一句话，不是选能人。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">他是能够真正理解你的价值观，并且保持一致性的。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">因为转型有非常多的风险和不确定性，如果在价值观上犹豫会出问题。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">03. 有效沟通</STRONG></SPAN><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"></STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">怎么保证上下统一，这非常关键。答案就是有效沟通。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">04. 平台型组织</STRONG></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">组织的平台要开放，因为转型需要加入更多的资源、更多的信息、更多的可能、更多的包容。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">05. 发动机文化</STRONG></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我一直认为在中国的企业当中做创新很难的地方在于：我们在文化上比较怕错，可是创新很重要的事情就是试错。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">人家问我互联网时代如果让你来描述，你认为最大的特点是什么？</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我说就是试错，然后纠正，然后迭代，基本上就是互联网的特点。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">所以不怕错，你试好就纠正，然后迭代它，其实这个机会才会是你的。</STRONG><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">如果我们不敢这样做，就没有办法做了。而这个试错的过程需要你授权、激发跟激活。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">这是我们整个转型当中做的事情，把你整个能力模型也全部调了过来。如果不是向自我否定的过程做转型，那一定仅仅是理念。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">3）不确定的是环境，确定的是自己</STRONG></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">2017 年即将到来，大家都说是不确定的，但是我还是认为有一个东西是确定的。那个确定的就是你自己。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我的确承认不确定的是环境，但是我更承认一句话，确定的是你自己。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">在所有的变革当中，唯一能够由你把控的元素只有你自己。这种情况下你就有了一个基础去面对所有的变化，包括这本新书，《朗润园观点》，一定会从各个角度帮助你去理解变化的环境。你要把这些帮助和理解内化为你自己的。当你对自己有信心，对这些理解都能够接受和接纳的时候，这个变化的环境对你来讲有可能是个机会。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">▌</SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">面对 2017 的 3 个判断</STRONG></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">因此我对 2017 年有一个基本的判断，宏观环境的判断有很多专家来帮大家，我要判断的仅仅是从经营环境。因为我们做企业的人最主要的是判断基本。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我们今天来看营销不能像从前那样只靠渠道，我们要回归到服务和价值。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">2017 年其实有一个最好的机会，就是：</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">1）更加的互动和高效</STRONG></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">比如我们看过去的双 11，所有人都会谈一定会超过 1000 亿，这个没问题。但还有另外一个数字，覆盖的国家和地区超过 28 个国家和地区。这种互动的范围更广泛了。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">最近华章在给我安排微信课，在线学习 20 万人，30 万人。今天这一切是很容易实现的。所有的这一切的互动与高效，会给你带来非常多的新机会，这是我对 2017 年经营环境的第一个判断。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">第二个判断，就是：</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">2）所有的商业和行业一定会被重新定义和重构</STRONG></SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"></SPAN></SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我们今天看零售不再是零售，我们叫新零售，电子行业叫数字产品，今天的教育不是普通的教育，称之为深度学习。我们今天看任何一个行业，包括之前在农业，我们也不怎么讲它是农业，我们把它叫做新兴农业。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">某种意义上来讲技术在所有行业当中都推动了进步，我的概念里面是没有传统的。每一个行业，每一个商业的定义都是被重新定义的，价值都是被重新解构的，这是 2017 年非常有意思的机会。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">最后一个在 2017 年我觉得：</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">3）共生模式改变市场格局</STRONG></SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">除了滴滴之外还有更多的共生模式出现。最近有一本书引发很多人的关注，就是 7-11 写的《零售的本质》，我在想 7-11 在今天都讲线下零售如此困难的时候，他的盈利非常好，他的增长非常好，他在向各个地区发展的时候感受非常好。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我自己看零售的时候才发现，今天最好的零售反而是线下，是我们认为被线上冲击最大的行业。因为他们是一个真正的共生模式，几万家供应商完全组合在一个平台里面，为所有的顾客创造价值。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">在 7-11 的海报上会清晰的写一句话：</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">桃子放在冰箱里冷冻 3 小时，味道最甜美。</STRONG></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">这就是 7-11 给你的桃子。而我们国内做海报的时候一定贴上打折，最后吐血。你发现他并没有关注到价值在哪里，我们真正的价值只要你愿意贡献，顾客绝对愿意接受的。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">从经营看机会，2017 年这三点是更有机会的。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">▌</SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">2017 的 3 个关键词</SPAN></STRONG></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">因此我得出我自己对 2017 年的关键词。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">1）与顾客创趋势</STRONG></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">跟顾客去创造趋势，而不是去预测趋势。在我看来今天趋势是没有办法预测的。宏观上可以，可是在微观上很难。像我之前讲的最多的话题叫不确定性。这个趋势是很难预测的，但是有一点你可以做到，叫自创趋势。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我一直强调一个观点:</SPAN><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">创造未来比预测未来更重要。</STRONG><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">我们可以在多维共同的创造。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">2）价值结构</STRONG></SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">今天，我们不仅仅要提供产品和服务，最重要的是你要跟大家构建一个价值架构，你在这个架构中是没有问题的。我们国发院的国家发展论坛就是在构建一个大的价值结构，让我们所有的人在这个地方能分享、成长和思考。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"><STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 16px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">3）激活组织</STRONG></SPAN><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"></SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">最后一个真的是要靠整个组织的力量，你们都知道 2015 年我最重要的一本书叫做《激活个体》，我最近写的书叫《激活组织》，我希望能明年比较早的把它推出来。是因为我认为组织是能够给大家赋能，不断的引进跟裂变。如果在这样的组织体系下，每个人的成长是最快的。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">这是我对 2017 年关键词的理解。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px">　　<STRONG style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; FONT-WEIGHT: bold; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">自我驱动生长的核心还是靠领导者</STRONG><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px">，预祝 2017 年会非常好，谢谢。</SPAN></P>
<P style="BORDER-LEFT-WIDTH: 0px; WORD-WRAP: break-word; BORDER-RIGHT-WIDTH: 0px; WHITE-SPACE: normal; BORDER-BOTTOM-WIDTH: 0px; WORD-SPACING: 0px; TEXT-TRANSFORM: none; COLOR: rgb(51,51,51); PADDING-BOTTOM: 0px; PADDING-TOP: 26px; FONT: 14px/26px 微软雅黑, 宋体; PADDING-LEFT: 0px; MARGIN: 0px; WIDOWS: 1; LETTER-SPACING: normal; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px"><SPAN style="BORDER-LEFT-WIDTH: 0px; FONT-SIZE: 14px; BORDER-RIGHT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; PADDING-TOP: 0px; PADDING-LEFT: 0px; MARGIN: 0px; PADDING-RIGHT: 0px; BORDER-TOP-WIDTH: 0px"></SPAN>&nbsp;</P>

查看完整版本: 关于2017年的3个观点、3个判断和3个关键词