产品运营：“二维码”人人都会用，但你真的用对了吗？
<p style="text-align: center; margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><div align="center"></div><br><p></p><p style="text-align: right; margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><font color="#808080">文/聂荣恒</font></span></p><p style="text-align: right; margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><font color="#808080">微信公众号：聂荣恒（ID：nrh910712）</font></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="" style="max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><section style="max-width: 100%; box-sizing: border-box !important;"><section class="" style="max-width: 100%; box-sizing: border-box !important;"><section class="" style="margin-top: 0.5em; margin-bottom: 0.5em; max-width: 100%; border-color: rgb(160, 160, 160); border-top-width: 1px; border-top-style: dashed; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></section></section></section></section><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">到今天，我想谈这个话题之前，也没有必要向大家说明什么是二维码了吧？回想几年前，二维码从中国火起来全靠微信，进而到现在，满大街小巷的品牌企业公司小摊贩都在使用二维码，甚至员工挂个工牌都要加个二维码，产品有产品二维码，有的企业订阅号一个二维码、服务号一个二维码，每一个二维码导去不同的页面，最终让消费者感觉乱得要命。</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">所以，从一年前，很多二维码在我眼里<span style="max-width: 100%; color: rgb(123, 12, 0); box-sizing: border-box !important;">就像牛皮癣</span>一样的存在。（这是强迫症吗？）</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">我们知道，由那些黑白小方块拼凑起来的二维码里面记录着太多信息，他可以链接图片、可以购买、可以领取奖品、可以作为品牌介绍，……而需要了解到这些信息的人，只需要扫一扫。</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><font color="#008000"><b>但我们为什么要拿起手机扫描一个品牌的宣传二维码呢？</b></font></span><span style="color: rgb(79, 79, 79); max-width: 100%; font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">很多营销人和设计师根本没有站在顾客的角度去思考过这个问题，做设计和策划的人可能是这么想的：<span style="max-width: 100%; color: rgb(123, 12, 0); box-sizing: border-box !important;">二维码，不加白不加，反正也不占地方，那就加吧。</span></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">于是我们可以看到，很多营销人和设计人，为了推广公众号或者某个活动，举凡任何物料或平面海报，必须加个二维码，并且成为了习惯性。然而却并没有对宣传带来多大作用，这类失败的二维码一般遵循以下几个原则：</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; color: rgb(123, 12, 0); box-sizing: border-box !important;">1、扫码不方便；2、引导文案没有创意；3、外观太丑；4、没有利益诱惑。</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">我们来看看以下几个失败案例：</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><section class="" style="max-width: 100%; font-size: 16px; line-height: 25.6px; font-family: 微软雅黑; border-width: 0px; border-style: none; box-sizing: border-box !important;"><section style="max-width: 100%; border-width: 0px; border-style: none; box-sizing: border-box !important;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; text-align: center; font-size: 21.6px; box-sizing: border-box !important;"><section style="margin-bottom: -0.9em; max-width: 100%; display: inline-block; overflow: hidden; box-sizing: border-box !important;"><br class="" style="max-width: 100%; box-sizing: border-box !important;"><section style="margin-bottom: -0.5em; margin-left: 0.25em; max-width: 100%; width: 1.76em; height: 0.5em; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(79, 79, 79); border-right-width: 1px; border-right-style: solid; border-right-color: rgb(79, 79, 79); transform: skew(-45deg); box-sizing: border-box !important;"></section><section style="margin-left: 0.5em; max-width: 100%; width: 1.8em; height: 1.8em; box-sizing: border-box !important; background-color: rgba(0, 0, 0, 0.6);"></section><section class="" style="margin-top: -0.88em; max-width: 100%; width: 1.2em; height: 1.2em; line-height: 1.2em; color: rgb(255, 255, 255); font-size: 32.4px; box-sizing: border-box !important; background-color: rgb(79, 79, 79);"><section style="max-width: 100%; box-sizing: border-box !important;">1<br style="max-width: 100%; box-sizing: border-box !important;"></section></section><section style="max-width: 100%; transform: rotate(-45deg); box-sizing: border-box !important;"><section style="margin-top: 0.4em; margin-left: 2em; max-width: 100%; width: 0.68em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(79, 79, 79); box-sizing: border-box !important;"></section></section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br class="" style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><div align="center"></div><br style="max-width: 100%; box-sizing: border-box !important;"><p></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">可口可乐&麦当劳的活动二维码，4条原则都中。引导语是：“更多信息请扫二维码”。——毫无吸引力；设计在杯子里，连被人看到的机会都很少。——扫码不方便；设计平平白白，也没有利益诱惑。</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><section class="" style="max-width: 100%; font-size: 16px; line-height: 25.6px; font-family: 微软雅黑; border-width: 0px; border-style: none; box-sizing: border-box !important;"><section style="max-width: 100%; border-width: 0px; border-style: none; box-sizing: border-box !important;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; text-align: center; font-size: 21.6px; box-sizing: border-box !important;"><section style="margin-bottom: -0.9em; max-width: 100%; display: inline-block; overflow: hidden; box-sizing: border-box !important;"><br class="" style="max-width: 100%; box-sizing: border-box !important;"><section style="margin-bottom: -0.5em; margin-left: 0.25em; max-width: 100%; width: 1.76em; height: 0.5em; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(79, 79, 79); border-right-width: 1px; border-right-style: solid; border-right-color: rgb(79, 79, 79); transform: skew(-45deg); box-sizing: border-box !important;"></section><section style="margin-left: 0.5em; max-width: 100%; width: 1.8em; height: 1.8em; box-sizing: border-box !important; background-color: rgba(0, 0, 0, 0.6);"></section><section class="" style="margin-top: -0.88em; max-width: 100%; width: 1.2em; height: 1.2em; line-height: 1.2em; color: rgb(255, 255, 255); font-size: 32.4px; box-sizing: border-box !important; background-color: rgb(79, 79, 79);"><section style="max-width: 100%; box-sizing: border-box !important;">2<br style="max-width: 100%; box-sizing: border-box !important;"></section></section><section style="max-width: 100%; transform: rotate(-45deg); box-sizing: border-box !important;"><section style="margin-top: 0.4em; margin-left: 2em; max-width: 100%; width: 0.68em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(79, 79, 79); box-sizing: border-box !important;"></section></section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br class="" style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><div align="center"></div><br style="max-width: 100%; box-sizing: border-box !important;"><p></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">林肯公园巡回演唱会的宣传海报，图中二维码既没有引导文案，也没有激励诱惑，海报设计尚中规中矩，但一个莫名其妙的二维码占了版面太多地方，失败。</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><section class="" style="max-width: 100%; font-size: 16px; line-height: 25.6px; font-family: 微软雅黑; border-width: 0px; border-style: none; box-sizing: border-box !important;"><section style="max-width: 100%; border-width: 0px; border-style: none; box-sizing: border-box !important;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; text-align: center; font-size: 21.6px; box-sizing: border-box !important;"><section style="margin-bottom: -0.9em; max-width: 100%; display: inline-block; overflow: hidden; box-sizing: border-box !important;"><br class="" style="max-width: 100%; box-sizing: border-box !important;"><section style="margin-bottom: -0.5em; margin-left: 0.25em; max-width: 100%; width: 1.76em; height: 0.5em; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(79, 79, 79); border-right-width: 1px; border-right-style: solid; border-right-color: rgb(79, 79, 79); transform: skew(-45deg); box-sizing: border-box !important;"></section><section style="margin-left: 0.5em; max-width: 100%; width: 1.8em; height: 1.8em; box-sizing: border-box !important; background-color: rgba(0, 0, 0, 0.6);"></section><section class="" style="margin-top: -0.88em; max-width: 100%; width: 1.2em; height: 1.2em; line-height: 1.2em; color: rgb(255, 255, 255); font-size: 32.4px; box-sizing: border-box !important; background-color: rgb(79, 79, 79);"><section style="max-width: 100%; box-sizing: border-box !important;">3<br style="max-width: 100%; box-sizing: border-box !important;"></section></section><section style="max-width: 100%; transform: rotate(-45deg); box-sizing: border-box !important;"><section style="margin-top: 0.4em; margin-left: 2em; max-width: 100%; width: 0.68em; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(79, 79, 79); box-sizing: border-box !important;"></section></section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br class="" style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><div align="center"></div><br style="max-width: 100%; box-sizing: border-box !important;">某橙汁品牌的广告图，虽然二维码不是主推，但广告公司可能会说：我就爱放个二维码在那，就像落款一样，你看，多美……（意淫中）。但在电梯这种场景里面，1000个人真的会有2个人愿意去扫那个二维码吗？<p></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">……</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">还有更多这类例子。他们不管在公交车身、椅背、电梯门、展架、纸巾盒、传单……反正不管广告画面在哪里播放，不管人群什么状态，劳资就是要加个二维码炫耀一下我是有公众号的是这样吗？</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">然而这种做法没什么卵用。反过来讲，<span style="max-width: 100%; color: rgb(123, 12, 0); box-sizing: border-box !important;">在二维码泛滥的今天，我们如何通过一个二维码去推广背后的庞大的网络信息内容？我个人有几个看法：</span></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><em style="max-width: 100%; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; font-size: 15px; font-style: normal; font-weight: normal; line-height: 28px; white-space: normal; color: rgb(123, 12, 0); box-sizing: border-box !important;">1、分清楚营销的主要传播着力点</span></strong></em></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">我们是要推一个二维码，还是一个品牌形象？有的人说两者都有，比如从二维码跳转链接到一个炫炸天的H5展示下品牌，然后再来个走心的小文案，再抛个促销政策什么的，但是宣传上我们要维持逼格啊。所以着力点不明确，不够直接粗暴，文案和设计都太害羞，大部分顾客看了你的海报，尴尬症频发。</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><h2 style="margin-right: 22px; margin-left: 14px; font-weight: 400; font-size: 16px; max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; box-sizing: border-box !important;">所以最好的做法是，选对一个，做到极致，案例：维多利亚的秘密，窥探二维码下的秘密</span></h2><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"></p><div align="center"></div><p></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">美女们的重点位置都被二维码所遮盖，只有当你拿手机扫描了才可以看到二维码下藏着怎样的春光。</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">这样的二维码极大地满足了人们的窥探心理，而扫描后展现的内衣秀也应该会让人们啧啧称奇。没有多余的文案和内容，就是要搞二维码，方便扫，又美观，最大的诱惑就是满足人的窥探欲。</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; font-size: 15px; font-weight: normal; line-height: 28px; white-space: normal; color: rgb(123, 12, 0); box-sizing: border-box !important;">2、有没有一句好的引导文案？</span></strong></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">扫一扫更精彩？扫我码上有礼？扫我了解更多？扫一扫二维码关注某某公众号？……这类引导语在我看来最无力，没有吸引起看客的好奇心，为什么他要拿起手机，给自己的几百个公众订阅号里再添加多一个呢？</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">所以正确的用法是，为你的二维码标一句好文案。案例：</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><div align="center"></div><br style="max-width: 100%; box-sizing: border-box !important;"><p></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">文案配搭画面，一张足够吸引力的悬疑二维码图。</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><div align="center"></div><p></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">“千万别扫，不然……”</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">“不小心扫了怎么办？”</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">“那就加入神秘的咖啡密探组织，获取机密线索，开启解密之旅”</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">以上两类文案都能瞬间吸引大部分看客的好奇心，进而扫码关注背后的内容。</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; color: rgb(123, 12, 0); box-sizing: border-box !important;">3、给予足够的利益诱导</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">别自以为做活动的时候二维码往那一放消费者就会过来扫，要思考，扫这个二维码能给顾客什么价值？是获得礼品、代金券、折扣还是WIFI，如果一个都没有，那么消费者为什么要去扫它？</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">所以，当你主推二维码的时候，记得把利益诱导放上，案例：</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><div align="center"></div><p></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"></span></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">扫码，下载某APP客户端送百事可乐</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"></span></span></p><div align="center"></div><br style="max-width: 100%; box-sizing: border-box !important;"><p></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"></span></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">扫微信，和我发生“贴身关系”</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><div align="center"></div><br style="max-width: 100%; box-sizing: border-box !important;"><p></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">扫码，送冰淇淋</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; color: rgb(123, 12, 0); box-sizing: border-box !important;">4、尽可能的美观</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;">尽量去美观、创意或者简洁，即便你没有好文案，也没有好的诱惑，至少可以吸引别人先看看你肤浅外衣下的内核。比如以下例子：</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; text-align: start; white-space: normal; box-sizing: border-box !important;"></span></p><div align="center"></div><br style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><div align="center"></div></span><div align="center"></div></span><p></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; text-align: start; white-space: normal; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; text-align: start; white-space: normal; box-sizing: border-box !important;">我们开始渐渐习惯把更多的信息都塞到二维码里，未来的世界，也将以更简单直接的互联网传递方式为主，但我们所有的页面，未必都要加个二维码。不加就不加个彻底，加也加个彻底，广告的本质是传达，千万不要让看客错乱。</span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; text-align: start; white-space: normal; box-sizing: border-box !important;"> </span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: justify; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; text-align: start; white-space: normal; box-sizing: border-box !important;">当然，在二维码之后，如何让看客持续呆下去不取关，那就要看内容的输出了。想明白之后，你会觉得所有的营销都是套路。是的，营销就是套路，<span style="max-width: 100%; color: rgb(123, 12, 0); box-sizing: border-box !important;">基于好产品的是生路，靠一时泡沫假象的是死路。</span></span></p><p style="margin-right: 22px; margin-left: 14px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(79, 79, 79); font-family: 微软雅黑; font-size: 15px; line-height: 28px; white-space: normal; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: sans-serif; line-height: 24px; text-align: justify; white-space: normal; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(64, 118, 0); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">— END —</strong></span></span></p><p></p> 消除了疑惑，终于知道二维码该怎么用了 很有道理！ 这篇文章不错，收藏了。
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