飞博教育：搭上在线教育的列车，线下英语机构能否加速...
<p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: inherit; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; line-height: 1.75em; color: rgb(136, 136, 136); box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 14px; font-family: 微软雅黑, sans-serif; box-sizing: border-box !important;">近几年，在线教育市场日益火爆，引无数公司追捧。尤其英语培训机构纷纷搭上了在线教育的列车，对他们来说，这是一次必须把握的机遇和不得不跟随的趋势。</span></span><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: inherit; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; text-indent: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(85, 85, 85); font-family: 微软雅黑, sans-serif; font-size: 14px; line-height: 1.75em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><section data-style="font-size:14px;text-align:center" style="max-width: 100%; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><section class="135editor" data-id="85988" style="max-width: 100%; box-sizing: border-box; border: 0px none;"><section data-width="100%" style="margin-right: auto; margin-left: auto; max-width: 100%; border: none; display: inline-block; width: 603px; box-sizing: border-box !important;"><section style="max-width: 100%; font-size: 18px; letter-spacing: -2px; display: inline-block; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: bold; font-family: 宋体; box-sizing: border-box !important;">></span><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: 700; opacity: 0.7; font-family: 宋体; box-sizing: border-box !important;">></span><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: 700; opacity: 0.5; font-family: 宋体; box-sizing: border-box !important;">></span><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: 700; opacity: 0.3; font-family: 宋体; box-sizing: border-box !important;">></span></span></section><section style="margin-left: 10px; max-width: 100%; color: rgb(216, 40, 33); display: inline-block; box-sizing: border-box !important;"><p class="135brush" data-brushtype="text" style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: inherit; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">线下英语机构纷纷“触网”</span></p></section></section><section style="max-width: 100%; width: 0px; height: 0px; clear: both; box-sizing: border-box !important;"></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 28px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; color: rgb(136, 136, 136); font-size: 14px; box-sizing: border-box !important;">2015年7月，瑞思推出Rise up美国初中在线课程，目前共有300多名学员，其中以瑞思现有学员为主。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 28px; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="margin-bottom: 26px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; text-indent: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; color: rgb(85, 85, 85); font-size: 14px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;">随后，其他的少儿英语培训机构也陆续推出了在线课程。这其中包括：2015年9月，励步推出在线阅读课程，随后，上线了在线口语课程；2015年10月，贝乐推出6-18岁在线一对一课程；2015年10月，贵州CC英语发布了线上微课机器人APP-Civa，涵盖小学至雅思托福学习阶段。</span></span></p><p style="margin-bottom: 26px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; text-align: center; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; color: rgb(85, 85, 85); font-size: 14px; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/mYDdhKg5KB6ZTqwMKbeJXFYspML3ibHe7WtorWBRPDrxEsJ9jZjcRQcvT0uLXOUC1taSroZLpDxLWFHIsPumpFw/0?wx_fmt=jpeg" data-ratio="0.52" data-w="500" src="http://mmbiz.qpic.cn/mmbiz/mYDdhKg5KB6ZTqwMKbeJXFYspML3ibHe7WtorWBRPDrxEsJ9jZjcRQcvT0uLXOUC1taSroZLpDxLWFHIsPumpFw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1" style="max-width: 100%; line-height: 25.6px; white-space: normal; height: auto !important; box-sizing: border-box !important; width: auto !important; visibility: visible !important;"></span></span></p><p style="margin-bottom: 26px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; text-indent: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important;">也就在这个时间段，在线少儿英语机构们也开始了一轮融资热潮。比如：2015年8月，DaDaABC宣布获得数千万人民币A轮融；2015年10月，vipkid获得2000万美元的b轮融资；2015年11月，vipabc的母公司iTutorGroup宣布获得2亿美金C轮融资；2016年3月，ABC360宣布获得近亿元人民币B轮融资。</span></p><section class="135editor" data-id="85988" style="max-width: 100%; box-sizing: border-box; border: 0px none;"><section data-width="100%" style="margin-right: auto; margin-left: auto; max-width: 100%; border: none; display: inline-block; width: 603px; box-sizing: border-box !important;"><section style="max-width: 100%; font-size: 18px; letter-spacing: -2px; display: inline-block; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: bold; font-family: 宋体; box-sizing: border-box !important;">></span><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: 700; opacity: 0.7; font-family: 宋体; box-sizing: border-box !important;">></span><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: 700; opacity: 0.5; font-family: 宋体; box-sizing: border-box !important;">></span><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: 700; opacity: 0.3; font-family: 宋体; box-sizing: border-box !important;">></span></section><section style="margin-left: 10px; max-width: 100%; color: rgb(216, 40, 33); display: inline-block; box-sizing: border-box !important;"><p class="135brush" data-brushtype="text" style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: inherit; box-sizing: border-box !important;">线上与线下是否冲突？</p></section></section><section style="max-width: 100%; width: 0px; height: 0px; clear: both; box-sizing: border-box !important;"></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-bottom: 26px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 28px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important;">当网购日渐成为时代主流购物趋势的时候，经常会有这样的声音：网店会取代线下的商城吗？当然答案是，不会。同样，线上课程如何火爆也不可能取代线下教学。并且，线上与线下的学习也不会冲突。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-align: center; box-sizing: border-box !important;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/mYDdhKg5KB6ZTqwMKbeJXFYspML3ibHe7TLOX4nk8v0w5oefJ5YHa0iaPIIbBdV8yKrgCALE29yR7sYxoM2odrWw/0?wx_fmt=jpeg" data-ratio="0.592" data-w="500" src="http://mmbiz.qpic.cn/mmbiz/mYDdhKg5KB6ZTqwMKbeJXFYspML3ibHe7TLOX4nk8v0w5oefJ5YHa0iaPIIbBdV8yKrgCALE29yR7sYxoM2odrWw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1" style="max-width: 100%; height: auto !important; box-sizing: border-box !important; width: auto !important; visibility: visible !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-bottom: 26px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 28px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important;">那么，线上的快速发展是否对线下英语机构造成冲击？</span></p><p style="margin-bottom: 26px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; text-indent: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important;">很多家长表示，在线英语出现的时候，会对这种新的模式有所尝试，也会给孩子报名，但是并不会放弃线下的英语学习。因为线上学习是孩子独立完成的，是一种自觉学习的氛围。而线下有伙伴，有老师，是一种集体学习的氛围，这种氛围是线上感受不到的。并且，在线学习也不能持续太长时间，只能作为线下的补充和提高。尤其是在线英语口语课程，外教一对一授课，可以锻炼孩子的口语、听力、阅读等，英语的系统学习还是要依赖线下。</span></p><p style="margin-bottom: 26px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; text-indent: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; font-size: 14px; box-sizing: border-box !important;">所以，一方面得益于家长越来越清晰自己的不同需求，另一方面得益于高考改革，注重学生英语口语和听力，线下少儿英语机构同样发展迅速。</span><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; font-size: 14px; line-height: 1.75em; box-sizing: border-box !important;"> </span></span></p><section class="135editor" data-id="85988" style="max-width: 100%; box-sizing: border-box; border: 0px none;"><section data-width="100%" style="margin-right: auto; margin-left: auto; max-width: 100%; border: none; display: inline-block; width: 603px; box-sizing: border-box !important;"><section style="max-width: 100%; font-size: 18px; letter-spacing: -2px; display: inline-block; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: bold; font-family: 宋体; box-sizing: border-box !important;">></span><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: 700; opacity: 0.7; font-family: 宋体; box-sizing: border-box !important;">></span><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: 700; opacity: 0.5; font-family: 宋体; box-sizing: border-box !important;">></span><span style="max-width: 100%; color: rgb(216, 40, 33); font-weight: 700; opacity: 0.3; font-family: 宋体; box-sizing: border-box !important;">></span></section><section style="margin-left: 10px; max-width: 100%; color: rgb(216, 40, 33); display: inline-block; box-sizing: border-box !important;"><p class="135brush" data-brushtype="text" style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: inherit; box-sizing: border-box !important;">中小机构，如何与在线教育接轨？</p></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-bottom: 26px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 28px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important;"><strong style="max-width: 100%; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; font-weight: normal; box-sizing: border-box !important;">对于专注线下教学的机构来说，开发线上课程无疑是一次全新的挑战。常有人对在线教育并不看好，他们认为做教育的不懂互联网，这是在线教育的致命短板。所以对任何接触在线教育的机构而言，在步入正轨的过程中，都会遇到各种困难。大浪淘沙，我们看到了成功者上岸，看不到“埋没”在中途的战士。</span></strong></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-align: center; box-sizing: border-box !important;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz/mYDdhKg5KB6ZTqwMKbeJXFYspML3ibHe7RuVhlBJcKqFhcHsekFWxzSO8myGLHDeWEjGJgicsyTN4NkFNLM9AIvg/0?wx_fmt=jpeg" data-ratio="0.6944444444444444" data-w="432" src="http://mmbiz.qpic.cn/mmbiz/mYDdhKg5KB6ZTqwMKbeJXFYspML3ibHe7RuVhlBJcKqFhcHsekFWxzSO8myGLHDeWEjGJgicsyTN4NkFNLM9AIvg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1" style="max-width: 100%; height: auto !important; box-sizing: border-box !important; width: auto !important; visibility: visible !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-bottom: 26px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 28px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; font-weight: normal; box-sizing: border-box !important;">行业翘楚毕竟是少数，而一般的机构尤其中小机构，并不能望其项背。追逐与效仿或许并不科学，独辟蹊径或许还有出路。</span></strong></span></p><p style="margin-bottom: 26px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 28px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; font-weight: normal; box-sizing: border-box !important;">不只是中小机构，其实很多大机构也不是完全自主开发线上课程。就拿在线外教课程来说，外教数量与质量是一般机构很难保证的事情，他们必须找到合适的服务商，来提供外教师资与服务，“自主开发+外包”的模式是大多机构的选择。而对于资金匮乏，技术与精力有限的中小机构而言，外包更是不二之选。当然引入外教课程，不代表可以坐收渔利。与自身产品相结合，与当地市场相匹配，进行适当的市场宣传才是成功之道。</span></strong></span></p><p style="margin-bottom: 26px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 28px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 14px; color: rgb(136, 136, 136); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑, sans-serif; font-weight: normal; box-sizing: border-box !important;">据了解，接轨在线教育的英语机构已经获得了不小的收益，不说赚得盆满钵满，也是前景一片大好。而慢一步的机构也不用灰心，市场使然，趋势使然，现在进入也为时不晚。</span></strong></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(85, 85, 85); font-family: 微软雅黑, sans-serif; font-size: 14px; line-height: 1.75em; box-sizing: border-box !important;"></span><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="135editor" data-id="132" data-color="rgb(128, 177, 53)" data-custom="rgb(128, 177, 53)" style="max-width: 100%; box-sizing: border-box; border: 0px none;"><section style="max-width: 100%; box-sizing: border-box; border: 0px; text-align: center;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; color: inherit;"><section class="135brush" data-brushtype="text" style="margin-top: 0.2em; padding-right: 0.5em; padding-bottom: 5px; padding-left: 0.5em; max-width: 100%; color: rgb(128, 177, 53); font-size: 1.8em; line-height: 1; border-bottom-width: 1px; border-bottom-style: solid; border-color: rgb(128, 177, 53); box-sizing: border-box !important;">加入在线教育</section><section class="135brush" data-brushtype="text" style="margin: 5px 1em; max-width: 100%; box-sizing: border-box; font-size: 1em; line-height: 1; color: rgb(128, 177, 53); border-color: rgb(128, 177, 53);">飞博欢迎你(*^__^*) </section></section></section></section></section><p></p>
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