明日软件 | 培训机构微信营销心得
<p class="MsoNormal" align="center" style="text-align:center;"><b><span style="font-family: 宋体; font-size: 20pt;">培训机构微信营销心得</span></b><b><span style="font-family: 宋体; font-size: 20pt;"><o:p></o:p></span></b></p><p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';font-size:10.5000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">近日，某教育机构大咖分享了一场教育机构微信营销策划案，小编有幸聆听，觉此内容不错，故撰写此文，以飨读者。</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">迅猛发展的移动互联网，特别是微信带来的不仅是快速迭代的技术革命，更是引领着人们生活和行为习惯在本质上的改变，不论你是否承认，它就是现实</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">，</span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">就像电商带给传统行业不可避免的强势冲击。销售对象在认知与习惯上的改变，决定了任何业态都要无条件的跟随、适应并脱颖而出，方能在这样的新常态市场中生存并重新拥有发展的可能</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">，</span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">在这其中，教育培训行业同样不例外。</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><b><span style="font-family: 宋体; line-height: 150%; font-size: 14pt;">微信的金字塔结构决定了营销的重点所在</span></b><b><span style="font-family: Calibri; line-height: 150%; font-size: 14pt;"><o:p></o:p></span></b></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">通过研究微信的传播途径以及自身的运营经验，我们可以轻易的发现，微信有这样的金字塔划分：地基是公众号、底座是朋友圈、中层是微信群、塔尖是点对点。这样的金字塔结构就决定了营销的重点所在——公众号和朋友群是核心、微信群是辅助、点对点则是常态。</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">假使培训机构尚不能认识到公众号和朋友群的重要性，那么在人人都是自媒体的时代，我们的培训机构终将会被淘汰！</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><b><span style="font-family: 宋体; line-height: 150%; font-size: 14pt;">公众号是地基，而朋友圈则是未来！</span></b><b><span style="font-family: 宋体; line-height: 150%; font-size: 14pt;"><o:p></o:p></span></b></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">根据腾讯发布 <font face="Calibri">2015 </font><font face="宋体">微信用户数据报告：</font></span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;mso-list:l0 level1 lfo1;"><!----><span style="font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:'Times New Roman';font-size:12.0000pt;mso-font-kerning:1.0000pt;">1. </span><!----><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">截止今年第一季度末，微信每月活跃用户已达到 <font face="Calibri">5.49 </font><font face="宋体">亿，各品牌的微信公众账号总数已经超过 </font><font face="Calibri">800 </font><font face="宋体">万个。</font></span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><br></span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">2.</span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">公众号是微信的主要服务之一，近 <font face="Calibri">80% </font><font face="宋体">用户关注微信公众号。</font></span><span style="mso-spacerun:'yes';font-family:Calibri;mso-fareast-font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">这份数据充分的向我们展示了公众号的重要性以及教育机构建立公众号的可行性，毫不夸张的说公众号就是培训机构宣传的地基。众所周知，一个好的公众号可以为机构带来可观的咨询量，而想要做好公众号有几点必须注意：</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;mso-list:l1 level1 lfo2;"><!----><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';font-size:12.0000pt;mso-font-kerning:1.0000pt;">1.</span><!----><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">定位</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">明确微信号的服务对象，内容和服务以贴合服务对象为第一指标</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;mso-list:l1 level1 lfo2;"><!----><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';font-size:12.0000pt;mso-font-kerning:1.0000pt;">2.</span><!----><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">内容</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">好的内容是公众号持续壮大的根本，纵观公众号，我发现好的内容都有这样的特质：</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">第一符合服务对象的需求，比如说校长关心招生、家长关心成绩等；</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">第二内容接地气，好的内容一定是源于生活又高于生活的，接地气落地；</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">第三引起共鸣，内容一定要引起读者情绪的共鸣，可以是担心、是惊讶等。</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;mso-list:l1 level1 lfo2;"><!----><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';font-size:12.0000pt;mso-font-kerning:1.0000pt;">3.</span><!----><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">互动</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">再好的平台没有互动也是不行的，这样的平台是好用无意义的，因为我们要的不是死粉而是活粉，而互动则是确保平台活跃的重要方式。说道互动就必须提利益驱使，这是互动的本质。这里的利益可以是指优惠、尊重、参与感等</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">以上三点小编觉得是做好公众号的必要条件，只有做到了以上三点才可能把一个公众号运营好。但是有一个好的公众号还是远远不够的，公众号只是地基，想要发展还是要靠朋友圈。</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">为什么是朋友圈？</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">研究表明，朋友圈是微信传播宣传的主要渠道和方式，一个健康的朋友圈是促使微信平台壮大的重要原因，因此我们说朋友圈是我们的未来，是微信平台发展的未来！</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">发朋友圈要注意什么？无外乎就是时间和频率、标题、头像等细节以及好的内容，大家都懂，这里就不一一赘述了。</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><b><span style="font-family: 宋体; line-height: 150%; font-size: 14pt;">微信群是营销和互动的最佳去处</span></b><b><span style="font-family: 宋体; line-height: 150%; font-size: 14pt;"><o:p></o:p></span></b></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;line-height:150%;font-size:12.0000pt;mso-font-kerning:0.0000pt;">微信群的应用现在多是用于关系维护和问题解答，</span><span style="mso-spacerun:'yes';font-family:宋体;line-height:150%;font-size:12.0000pt;mso-font-kerning:0.0000pt;">按照此目的微信群可以划分为两大类：互动群和营销群。</span><span style="mso-spacerun:'yes';font-family:宋体;line-height:150%;font-size:12.0000pt;mso-font-kerning:0.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">互动群，顾名思义，以互动为主，用于维护客户的关系，建立良好的粘性，培养活粉。群内可以定期做些分享和讲座、组织线下活动以及答疑解惑等，维系活跃度，当然适当的营销也是可以的。活动可以有：百日答题、百日诵读、义工、分享等；</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">营销群，以营销为主，可建立多个群，普遍撒网、重点捞鱼。平时的活动发布、机构动态都可以在此群广发，从而发现潜在客户，将潜在客户转移到互动群中进一步培养。</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">随着微信群广告的泛滥，群维护成为其中的重点，如何维护群的活跃度使其不沦落为死群是培训机构运营者需要深思的事。</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><b><span style="font-family: 宋体; line-height: 150%; font-size: 14pt;">点对点是找寻客户的常规手段</span></b><b><span style="font-family: 宋体; line-height: 150%; font-size: 14pt;"><o:p></o:p></span></b></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">点对点指的是一对一的微信交流，这种方式的好处是可以精确客户的需求从而针对性的提供解决方案，当然这种方式的弊端也很明显，假如你的微信好友特别多，那么你就要花费大量的时间用来交流，从而发现其中的潜在客户，研究表明这其中的转化率还是很低的。</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">虽然点对点交流是量大效率低的方式，但是它也有意想不到的效果。广泛撒网，重点捞鱼！宣传前期可以通过微信的群发功能实现点对点的宣传，假使有人回应，就可以进一步的交流沟通，这种方式适合于活动前期的造势阶段。在此，小编提醒各位，这种方式不可多用，否则干扰人家生活，粉转黑就不好了！</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><b><span style="font-family: 宋体; line-height: 150%; font-size: 14pt;">无汗无泪无真知，实践是王道</span></b><b><span style="font-family: Calibri; line-height: 150%; font-size: 14pt;"><o:p></o:p></span></b></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;">最后，小编想要说的是——再好的理论，再好的微信营销方案、运营方案，不实践是永远行不通的，无汗无泪无真知，培训机构假如想要运用微信的力量为机构带来红利，实践是第一要务！</span><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"><br></span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p class="MsoNormal" style="line-height:150%;"><span style="mso-spacerun:'yes';font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:12.0000pt;mso-font-kerning:1.0000pt;"> </span></p><p></p> 更多干货请查看微信平台：爱明日
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