明日软件 | 培训机构如何提升公开课现场报名转化率？
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<p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; border: 0px none; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; line-height: 1.75em; box-sizing: border-box !important;">公开课作为培训机构实现资源报名转化的最直接，同时也是最主要的宣传方式。</span><span style="max-width: 100%; font-family: 微软雅黑; line-height: 1.75em; box-sizing: border-box !important;">为什么各家培训机构利用公开课所带来的报名转化率出现差异呢？这就要从公开课的前期准备及现场活动的开展说起了。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="135editor" data-id="2179" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; border: 0px none;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; border: 0px none; display: inline-block; line-height: 1; overflow: hidden;"><section style="max-width: 100%; box-sizing: border-box; border-bottom-width: 1px; border-bottom-style: solid; font-size: 1.4em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(255, 255, 255); border-color: rgb(249, 110, 87);"><section style="padding: 0.1em; max-width: 100%; box-sizing: border-box; display: inline-block; height: 1.2em; line-height: 1em; font-size: 1.4em; background-color: rgb(249, 110, 87);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">1</section></section><section style="padding: 0.2em; max-width: 100%; box-sizing: border-box; display: inline-block; line-height: 1; font-size: 1em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(42, 42, 42);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">到场学生必须签到</section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><strong style="max-width: 100%; color: rgb(255, 0, 0); font-family: 微软雅黑; font-size: 14px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">目的：</span></strong><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-top: 15px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(120, 172, 254); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"></span></strong></span><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">学员资料是后续工作的根本，否则市场前期辛苦拉来的学员听完课后就不见了踪影，是对资源的最大的浪费。<span style="max-width: 100%; line-height: 1.75em; color: rgb(0, 0, 0); box-sizing: border-box !important;">留下学员资料，为今后电话销售做准备。</span></span><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-top: 5px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 0, 0); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">操作：</span></strong></span></p><p style="margin-top: 5px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(120, 172, 254); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"></span></strong></span><span style="max-width: 100%; font-size: 16px; color: rgb(0, 0, 0); box-sizing: border-box !important;">在前台或大型教室入口处设置签到处</span><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">，签到内容简单，只需要包括姓名、年龄、联系方式(大型公开课内容过多不易操作)。一定要确保每一个到场人员留下联系方式。</span></p><section class="135editor" data-id="2179" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; border: 0px none;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; border: 0px none; display: inline-block; line-height: 1; overflow: hidden;"><section style="max-width: 100%; box-sizing: border-box; border-bottom-width: 1px; border-bottom-style: solid; font-size: 1.4em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(255, 255, 255); border-color: rgb(249, 110, 87);"><section style="padding: 0.1em; max-width: 100%; box-sizing: border-box; display: inline-block; height: 1.2em; line-height: 1em; font-size: 1.4em; background-color: rgb(249, 110, 87);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">2</section></section><section style="padding: 0.2em; max-width: 100%; box-sizing: border-box; display: inline-block; line-height: 1; font-size: 1em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(42, 42, 42);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">公开课当天必须现场拉人</section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><strong style="max-width: 100%; color: rgb(255, 0, 0); font-family: 微软雅黑; font-size: 14px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">目的：</span></strong><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-top: 15px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">1.不放过公开课的好机会展示课堂形式 </span></p><p style="margin-top: 15px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">2.拉人听课报名量最好可达到现场报名量的30%</span><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: normal; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 0, 0); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">操作：</span></strong></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: normal; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">学校门口或公开课会场门口处设置咨询台，安排人员现场宣传，拉人到校听公开课。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: normal; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><section class="135editor" data-id="2179" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; border: 0px none;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; border: 0px none; display: inline-block; line-height: 1; overflow: hidden;"><section style="max-width: 100%; box-sizing: border-box; border-bottom-width: 1px; border-bottom-style: solid; font-size: 1.4em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(255, 255, 255); border-color: rgb(249, 110, 87);"><section style="padding: 0.1em; max-width: 100%; box-sizing: border-box; display: inline-block; height: 1.2em; line-height: 1em; font-size: 1.4em; background-color: rgb(249, 110, 87);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">3</section></section><section style="padding: 0.2em; max-width: 100%; box-sizing: border-box; display: inline-block; line-height: 1; font-size: 1em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(42, 42, 42);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">公开课后必须有测试</section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><strong style="max-width: 100%; color: rgb(255, 0, 0); font-family: 微软雅黑; font-size: 14px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">目的：</span></strong><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-top: 15px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">1. 为了避免公开课后一哄而散的状况，<span style="max-width: 100%; line-height: 1.75em; color: rgb(0, 0, 0); box-sizing: border-box !important;"><span style="max-width: 100%; line-height: 1.75em; box-sizing: border-box !important;">测试就是留住家长和学员的必要手段</span>。</span></span></p><p style="margin-top: 15px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">2.测试环节就是学员家长最信服的人——</span><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; color: rgb(0, 0, 0); box-sizing: border-box !important;">教师进行的最专业的攻单行为。</span></p><p style="margin-top: 15px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">家长对待前台和教师的看法就如病人对药物推销员和医生的态度。哪个更具说服力不言而喻。所以，<span style="max-width: 100%; line-height: 1.75em; color: rgb(0, 0, 0); box-sizing: border-box !important;">测试完的结果讲解，就是教师的攻单环节</span>。</span></p><p style="margin-top: 15px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">3.测试行为就是预警行为，</span><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; color: rgb(0, 0, 0); box-sizing: border-box !important;">教师通过测试告知家长学员的成绩严重程度</span><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">怎样，才能纠正。家长拿测试单，才会真正愿意来报名。</span></p><p style="margin-top: 5px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 0, 0); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">操作：</span></strong></span></p><p style="margin-top: 5px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">1.公开课后由提前安排好的测试师，</span><span style="max-width: 100%; color: rgb(0, 0, 0); box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">分批带领学员到测试室进行测试</span><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">。</span></span></p><p style="margin-top: 5px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">(这个环节注意现场秩序的维护，要公开课教师引导。如：“请第一排和第二排的10个学生起立，其他同学保持不动，请这10个同学排队和老师去进行有趣的测试)</span></p><p style="margin-top: 5px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">2.测试同时，公开课主讲老师</span><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; color: rgb(0, 0, 0); box-sizing: border-box !important;">对公开课教室的剩余学员和家长进行进一步沟通。</span></p><p style="margin-top: 5px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">比如：课程介绍、和学员进行游戏互动。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="135editor" data-id="2179" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; border: 0px none;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; border: 0px none; display: inline-block; line-height: 1; overflow: hidden;"><section style="max-width: 100%; box-sizing: border-box; border-bottom-width: 1px; border-bottom-style: solid; font-size: 1.4em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(255, 255, 255); border-color: rgb(249, 110, 87);"><section style="padding: 0.1em; max-width: 100%; box-sizing: border-box; display: inline-block; height: 1.2em; line-height: 1em; font-size: 1.4em; background-color: rgb(249, 110, 87);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">4</section></section><section style="padding: 0.2em; max-width: 100%; box-sizing: border-box; display: inline-block; line-height: 1; font-size: 1em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(42, 42, 42);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">公开课当天报名必须有优惠</section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><strong style="max-width: 100%; color: rgb(255, 0, 0); font-family: 微软雅黑; font-size: 14px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">目的：</span></strong><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-top: 15px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">现场报名的唯一优惠是</span><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; color: rgb(0, 0, 0); box-sizing: border-box !important;">加大冲动消费的</span><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">主要因素，所以在大型公开课当天必须订出具有吸引力的优惠。</span></p><p style="margin-top: 5px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 0, 0); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">操作：</span></strong></span></p><p style="margin-top: 5px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">例如：当日报名优惠XX元，当日赠送价值200元礼包等。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section class="135editor" data-id="2179" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; border: 0px none;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; border: 0px none; display: inline-block; line-height: 1; overflow: hidden;"><section style="max-width: 100%; box-sizing: border-box; border-bottom-width: 1px; border-bottom-style: solid; font-size: 1.4em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(255, 255, 255); border-color: rgb(249, 110, 87);"><section style="padding: 0.1em; max-width: 100%; box-sizing: border-box; display: inline-block; height: 1.2em; line-height: 1em; font-size: 1.4em; background-color: rgb(249, 110, 87);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">5</section></section><section style="padding: 0.2em; max-width: 100%; box-sizing: border-box; display: inline-block; line-height: 1; font-size: 1em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(42, 42, 42);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">公开课会场必须有奖品</section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><strong style="max-width: 100%; color: rgb(255, 0, 0); font-family: 微软雅黑; font-size: 14px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">目的：</span></strong><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-top: 15px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">对学员的消费刺激，</span><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; color: rgb(0, 0, 0); box-sizing: border-box !important;">能够激发学生要求家长现场报名的致命武器就是奖品。</span><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">特别是没有家长陪同的学员，只有奖品才会使得他们回家后托着家长立即到校报名。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: normal; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 0, 0); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">操作：</span></strong></span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">奖品为娃娃和汽车。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">1.公开课结束时，主讲老师拿出奖品展示，告知今日报名的奖品。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">2.学员单独测试时，测试老师再次拿出奖品进行诱惑。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">3.前台咨询时，仍然把奖品摆放在明显展示区，前台人员在面对家长和学员时，对学生进行最后刺激。</span></p><p style="margin-top: 5px; margin-bottom: 5px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: normal; text-align: center; box-sizing: border-box !important;"><br></p><section class="135editor" data-id="2179" style="max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; border: 0px none;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; border: 0px none; display: inline-block; line-height: 1; overflow: hidden;"><section style="max-width: 100%; box-sizing: border-box; border-bottom-width: 1px; border-bottom-style: solid; font-size: 1.4em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(255, 255, 255); border-color: rgb(249, 110, 87);"><section style="padding: 0.1em; max-width: 100%; box-sizing: border-box; display: inline-block; height: 1.2em; line-height: 1em; font-size: 1.4em; background-color: rgb(249, 110, 87);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">6</section></section><section style="padding: 0.2em; max-width: 100%; box-sizing: border-box; display: inline-block; line-height: 1; font-size: 1em; font-weight: inherit; text-align: inherit; text-decoration: inherit; color: rgb(42, 42, 42);"><section class="135brush" data-brushtype="text" style="max-width: 100%; box-sizing: border-box;">公开课后必须电话回访</section></section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(62, 62, 62); font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; font-size: 16px; line-height: 25.6px; box-sizing: border-box !important;"><strong style="max-width: 100%; color: rgb(255, 0, 0); font-family: 微软雅黑; font-size: 14px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">目的：</span></strong><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="margin-top: 15px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; line-height: 1.75em; box-sizing: border-box !important;">对于公开课现场没有报名的学员及时回访，再次进行电话销售。促成报名。</span></p><p style="margin-top: 5px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 0, 0); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">操作：</span></strong></span></p><p style="margin-top: 5px; margin-bottom: 15px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: 微软雅黑; line-height: 2em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;">根据签到表，在公开课结束的第二天进行电话回访，主要询问对公开课的感受、讲解课程优势(规模、师资、教学、教材)、重申近期报名优惠。</span></p><p></p> 666:handshake
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