招生易 发表于 2016-1-4 14:07:19

【招生续班】新年红包——维护老生,引流新生

<p class="MsoNormal"><span style="font-family: 宋体; font-size: 14pt; line-height: 1.5;">花较少的钱,既维护了老生客户关系,又获得新生上门咨询量?</span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">新年招生续班干货方案第一炮【新年红包】,小易手把手教你如何做!</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><br></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">新春佳节期间每个孩子都希望获得长辈的祝福,作为家长,拜年、会亲、访友互送红包给孩子是少不了的。据此,小易为校长君您设计了该活动方案,简单、宜行、低价、高效。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><b><span style="font-size:14.0pt;font-family:宋体;mso-ascii-font-family:Calibri;
mso-hansi-font-family:Calibri">定制红包</span></b><b><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></b></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">准备好学校</span><span lang="EN-US" style="font-size:14.0pt">logo</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">和学校名称,微信公众号二维码,活动详情介绍文字材料即可。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">样例如下</span><span style="font-size:14.0pt;font-family:宋体">▼<span lang="EN-US"><o:p></o:p></span></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><br></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">图片来源自</span><span lang="EN-US" style="font-size:14.0pt">X</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">宝抠图,小易已经卧底调查过了,</span><span lang="EN-US" style="font-size:14.0pt">2000</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">个定制红包费用在每个</span><span lang="EN-US" style="font-size:14.0pt">0.2</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">元—</span><span lang="EN-US" style="font-size:14.0pt">0.4</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">元不等,若是定制更多数量,单价可以更低。校长君可以上</span><span lang="EN-US" style="font-size:14.0pt">X</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">宝多调查几家,选取质优价廉又好看的来。需要注意的是大商家一般</span><span lang="EN-US" style="font-size:14.0pt">3-5</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">天便可以包邮送到,小商家的可能需要</span><span lang="EN-US" style="font-size:14.0pt">10</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">天左右了。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">定制红包为了不影响美观,可以选择在正面只添加学校</span><span lang="EN-US" style="font-size:14.0pt">logo</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">和名称即可,其他附加信息(活动介绍、二维码)印制在背面即可,因为无论红包塞钱进去还是收红包者拆包都需要从背面打开,文案信息和二维码基本不会错过的。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><br></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><b><span style="font-size:14.0pt;font-family:宋体;mso-ascii-font-family:Calibri;
mso-hansi-font-family:Calibri">背面材料</span></b><b><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></b></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">红包背面材料一定要简单明了,具备瞬间抓住眼球,引导从而让老生、潜在学生及其家长扫描二维码,扫码后显示信息可以是学校微信公众平台,或者学校某项活动详情介绍(例如到校领取密卷、押题试卷、状元笔记、玩具等等),学校购课代金券</span><span lang="EN-US" style="font-size:14.0pt">/</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">优惠券</span><span lang="EN-US" style="font-size:14.0pt">/</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">体验券领券。该步操作让其关注学校微信公众平台,或者导流潜在客户上门咨询。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">样例如下</span><span style="font-size:14.0pt;font-family:宋体">▼<span lang="EN-US"><o:p></o:p></span></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><br></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">有心的校长君读到此住,一定还有更多的方法向接入此处,例如将背面语句设置为扫码领取微信红包,扫码抽取微信红包!通过扫码的动作将其引流至公众号,通过公众号推图文、菜单按钮等方式将客户带入微信群、咨询师微信号、交互式游戏(大转盘、刮刮乐等)等等,交互式游戏还可以分享转发至朋友圈,让其身边的人也可以参加,校长君可以在此处脑洞大开一下。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span lang="EN-US" style="font-size:14.0pt;
color:red">0.5</span><span style="font-size:14.0pt;font-family:宋体;mso-ascii-font-family:
Calibri;mso-hansi-font-family:Calibri;color:red">元,加一个粉</span><span lang="EN-US" style="font-size:14.0pt;color:red">+</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;
color:red">一个咨询客户</span><span lang="EN-US" style="font-size:14.0pt;color:red">+</span><span style="font-size:14.0pt;font-family:宋体;mso-ascii-font-family:Calibri;
mso-hansi-font-family:Calibri;color:red">倍增客户(交互式游戏带来)</span><span lang="EN-US" style="font-size:14.0pt;color:red"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">小易微信</span><span lang="EN-US" style="font-size:14.0pt">&nbsp; <b><span style="color:red">vlife001</span></b>&nbsp; </span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">欢迎校长君勾搭交流</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><b><span style="font-size:14.0pt;font-family:宋体;mso-ascii-font-family:Calibri;
mso-hansi-font-family:Calibri">活动推广</span></b><b><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></b></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">小易已卧底咨询过,上千定制的话可以多要一些红包塑料分装袋,校长君可以将定制红包每</span><span lang="EN-US" style="font-size:14.0pt">6</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">个或</span><span lang="EN-US" style="font-size:14.0pt">10</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">个装袋,也可在红包分装袋夹一张彩页亦可。活动推广方式可以采取线上</span><span lang="EN-US" style="font-size:14.0pt">+</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">线下同步推广的方式。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">线上推广:通过微信公众平台推送图文、微网站轮播图、微信群等在线渠道告知老生家长及已关注微信公众平台的潜在客户,到校领取定制红包</span><span lang="EN-US" style="font-size:14.0pt">/</span><span style="font-size:14.0pt;
font-family:宋体;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">新春礼包(定制春联、福字、窗贴等)。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p>

<p class="MsoNormal" style="margin-top:7.8pt;margin-right:0cm;margin-bottom:15.6pt;
margin-left:0cm;mso-para-margin-top:.5gd;mso-para-margin-right:0cm;mso-para-margin-bottom:
1.0gd;mso-para-margin-left:0cm"><span style="font-size:14.0pt;font-family:宋体;
mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri">线下推广:校门口、小区门口分发定制红包,每个潜在客户家长分发一份,家长一看红包也就容易接收了,更不会随意丢弃的。分发红包时可引导潜在客户现场报名咨询,参与报名咨询的家长还可赠送一套新春礼包。</span><span lang="EN-US" style="font-size:14.0pt"><o:p></o:p></span></p><p></p>

sunlixing 发表于 2016-5-15 09:44:08

红包里面放金额多少了?
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