干货：阿里的“造节”营销你学不会
<P class=MsoNormal style="BACKGROUND: #f9f9f9; TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19.2pt; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: navy; mso-bidi-font-family: Arial; mso-font-kerning: 0pt'>“</SPAN><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: navy; mso-bidi-font-family: Arial; mso-font-kerning: 0pt'>造节<SPAN lang=EN-US>”</SPAN>是互联网圈电商常玩的事，如双<SPAN lang=EN-US>11,618</SPAN>等等，但现在也有一些更疯狂的玩法，<SPAN lang=EN-US>“</SPAN>造日<SPAN lang=EN-US>“</SPAN>，支付宝日，微信支付日等等，每个月来一次或者每周来一次，相对的力度没有一年一次的<SPAN lang=EN-US>”</SPAN>节<SPAN lang=EN-US>”</SPAN>那么大，但也因为这么高的频次，对产品运营团队的考验成几何倍数上升。笔者作为阿里<SPAN lang=EN-US>”</SPAN>钱盾日<SPAN lang=EN-US>”</SPAN>的主要运营，带着<SPAN lang=EN-US>9</SPAN>月刚执行完的最新鲜经验与大家分享，营销活动三招制胜。</SPAN></P><P class=MsoNormal style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=center><FONT face=微软雅黑><FONT size=3><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-no-proof: yes"><?xml:namespace prefix = "v" ns = "urn:schemas-microsoft-com:vml" /><v:shapetype id=_x0000_t75 stroked="f" filled="f" path="m@4@5l@4@11@9@11@9@5xe" o:preferrelative="t" o:spt="75" coordsize="21600,21600"><v:stroke joinstyle="miter"></v:stroke><v:formulas><v:f eqn="if lineDrawn pixelLineWidth 0"></v:f><v:f eqn="sum @0 1 0"></v:f><v:f eqn="sum 0 0 @1"></v:f><v:f eqn="prod @2 1 2"></v:f><v:f eqn="prod @3 21600 pixelWidth"></v:f><v:f eqn="prod @3 21600 pixelHeight"></v:f><v:f eqn="sum @0 0 1"></v:f><v:f eqn="prod @6 1 2"></v:f><v:f eqn="prod @7 21600 pixelWidth"></v:f><v:f eqn="sum @8 21600 0"></v:f><v:f eqn="prod @7 21600 pixelHeight"></v:f><v:f eqn="sum @10 21600 0"></v:f></v:formulas><v:path o:connecttype="rect" gradientshapeok="t" o:extrusionok="f"></v:path><?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com<img src=" /><o:lock aspectratio="t" v:ext="edit"></o:lock></v:shapetype><v:shape id=图片_x0020_3 style="HEIGHT: 150pt; WIDTH: 225pt; VISIBILITY: visible; mso-wrap-style: square" type="#_x0000_t75" alt="http://www.shichangren.net/forum.php?mod=image&aid=10367&size=300x300&key=3d07e8cd3c8cc2cf&nocache=yes&type=fixnone" o:spid="_x0000_i1027"><v:imagedata src="file:///C:\Users\文平\AppData\Local\Temp\msohtmlclip1\01\clip_image001.jpg" o:title="forum"></v:imagedata></v:shape></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></FONT></FONT></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=center><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><FONT size=3 face=微软雅黑></FONT></SPAN> </P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=center><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>
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<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=center><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'></SPAN> </P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>“</SPAN><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>钱盾日<SPAN lang=EN-US>”</SPAN>是阿里巴巴旗下产品阿里钱盾着重打造的一个用户节日，每月<SPAN lang=EN-US>22</SPAN>日，笔者会与阿里钱盾的整个运营团队一起为用户去送福利，送惊喜。<SPAN lang=EN-US>”</SPAN>造日<SPAN lang=EN-US>”</SPAN>不易，但与用户玩在一起的感觉还是很赞的！今天和大家分享我们的<SPAN lang=EN-US>“</SPAN>造节<SPAN lang=EN-US>”</SPAN>营销经验。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN style='FONT-SIZE: 13.5pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><FONT size=3>策划：运筹帷幄，方能决胜<SPAN lang=EN-US>APP</SPAN>战场！<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>活动策划类似新作一个产品<SPAN lang=EN-US>demo</SPAN>，要让她受到用户的欢迎，并取得预期的效果主要有以下几点需要关注：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>1.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>需求分析<SPAN lang=EN-US>-</SPAN>内容匹配：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>要对产品用户的需求做一些细致的分析，可以面向不同的人群做不一样的活动，比如说我们的用户主要是淘宝的用户，但针对不同层级会推不一样的活动，如偏好优惠的我们会重点推送集分宝、送手机、送优惠券等，偏向高端用户推送的<SPAN lang=EN-US>”</SPAN>一年保一百万<SPAN lang=EN-US>“</SPAN>的账号险等。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>2.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>最好能借势或者造势：</SPAN></B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>不管是策划还是传播，符合当下的热点，一般更能够引起用户的兴趣，如近期《碟中谍<SPAN lang=EN-US>5</SPAN>》《小黄人》等影片热映，有一片互联网公司通过各种手段进行借势。常用的固定借势常有</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>1</SPAN><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>） 节日；</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"></SPAN><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>2</SPAN><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>） 电影 ；</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>3</SPAN><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>）可预知特殊事件（如今年<SPAN lang=EN-US>9</SPAN>月的阅兵） 三类，其他的借势往往没有办法前期做完善策划，因为他们通常是伴随着时下引爆的热点一起来做，如<SPAN lang=EN-US>2</SPAN>个地球，冰桶挑战等等。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>如近期我们策划了阿里钱盾<SPAN lang=EN-US>“</SPAN>财色双收<SPAN lang=EN-US>”</SPAN>包场请你看《碟<SPAN lang=EN-US>5</SPAN>》：</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'> </SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=center><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><SPAN style="mso-spacerun: yes">
<DIV align=center></DIV> </SPAN><SPAN style="mso-no-proof: yes"><v:shape id=图片_x0020_2 style="HEIGHT: 167.25pt; WIDTH: 225pt; VISIBILITY: visible; mso-wrap-style: square" type="#_x0000_t75" alt="http://www.shichangren.net/forum.php?mod=image&aid=10365&size=300x300&key=898e66894035ab59&nocache=yes&type=fixnone" o:spid="_x0000_i1026"> <v:imagedata src="file:///C:\Users\文平\AppData\Local\Temp\msohtmlclip1\01\clip_image002.jpg" o:title="forum"></v:imagedata></v:shape></SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN>
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<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>3.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>用户体验<SPAN lang=EN-US>-</SPAN>简单极致：</SPAN></B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>这个非常像产品。用户在哪里看到这样的传播，看到之后预计会做怎样的操作，怎样才能进入活动页面，需要多少次点击才能参与完活动等等，这些都对活动是否能取得成功至关重要。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>4.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>刺激分享<SPAN lang=EN-US>-</SPAN>引爆转发：</SPAN></B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>策划的过程中一定要把分享当成重点来做，<SPAN lang=EN-US>SNS</SPAN>时代的到来，每个人都可以是个传播节点，而且往往一个人的周围人群跟这个人的兴趣爱好又都比较相近，因此策划一定要刺激用户进行分享，以此达到活动传播的爆发。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>5.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>数据分析<SPAN lang=EN-US>-</SPAN>优化完善：</SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>策划过程中同时也要考虑到每一步的数据打点，以及数据对运营的整体指导。对每一个环节的数据进行预设指标，若发现现实中的数据不及指标，要设立备选方案。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>6.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>时间安排<SPAN lang=EN-US>-</SPAN>确保上线：</SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'></SPAN> </P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>策划过程中也要考虑到落地，如是几天内要上线的活动，若策划得非常复杂，那就根本没有办法实现。所以策划过程中也要叫上产品经理等，对其中要实现的各个环节进行一定的时间排期，并留出一定的<SPAN lang=EN-US>buffer</SPAN>灰度测试活动效果调整。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>7.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>品牌合作<SPAN lang=EN-US>-</SPAN>扩大影响：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>在互联网的世界里，让用户开心快乐，为用户提供更多好玩有趣的事是各大互联网公司的夙愿，因此在策划的时候能够纳入一定的品牌合作，如跟滴滴合作，跟<SPAN lang=EN-US>uber</SPAN>合作等等，能够让用户得到更多的东西，并且借助双方的实力进行执行和传播，能够取得事半功倍的效果！<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><FONT size=3><B><SPAN style='FONT-SIZE: 13.5pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>执行：极致细节，一失足会成千古恨</SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>这一部分要分为线上线下<SPAN lang=EN-US>2</SPAN>块，其中线上的执行相对来说涉及的点会略简单一些，但线下的执行牵扯的面就非常广。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>1.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>线上执行：</SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>1</SPAN>）<SPAN lang=EN-US>.</SPAN>确定活动方案之后先与产品经理进行沟通，提出明确的产品内需求。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>2</SPAN>）<SPAN lang=EN-US>.</SPAN>通常会与产品经理一起找视觉，交互，前端，后台，服务端等技术同学沟通，确定排期。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>3</SPAN>）<SPAN lang=EN-US>.</SPAN>排期之后大部分的技术协调会有产品经理来执行，但是运营针对活动中的图片，流程等一定要有所把控。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>4</SPAN>）<SPAN lang=EN-US>.</SPAN>根据宣传的需求，对于活动要有一定相关的宣传素材给出，以免后续宣传时无素材可用。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>2.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>线下执行（个人觉得线下活动比线上难<SPAN lang=EN-US>10</SPAN>倍）：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>1</SPAN>）<SPAN lang=EN-US>.</SPAN>根据策划需要跟相关的配合方进行沟通，场地预订，搭建，素材等等；</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>2</SPAN>）<SPAN lang=EN-US>.</SPAN>确定用户邀请和筛选的方式，并注意其中的风险，我们这一次通过<SPAN lang=EN-US>H5</SPAN>传播进行用户邀请，效果不错，但是其中有部分用户需要再三沟通；</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>3</SPAN>）<SPAN lang=EN-US>.</SPAN>各种应急方案，如用户来得过多怎么办，过少又怎么办，场面出现混乱怎么办等等；</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>4</SPAN>）<SPAN lang=EN-US>.</SPAN>工作人员分工，线下活动及其细致，需要明确每个阶段都有自己的工作人员进行怎样的操作；</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>5</SPAN>）<SPAN lang=EN-US>.</SPAN>线下活动还有非常重要的一块：记录和分享！通常线下活动能够影响的范围有限，而通过记录：或是记录视频，或是短片，或是文字等等，在引起用户分享，让这一活动能够传播到线上进行扩散。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><FONT size=3><B><SPAN style='FONT-SIZE: 13.5pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>传播：踩准节奏，海陆空立体式传播</SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></B></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>1.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>明确传播目的：</SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>1</SPAN>）<SPAN lang=EN-US>.</SPAN>要让那一部分人产生怎样的记忆，需要非常明确，这个决定了传播渠道，和内容。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>2</SPAN>）<SPAN lang=EN-US>.</SPAN>往往在传播过程中，有趣的内容和软性的广告很难融合，需要在传播之前平衡<SPAN lang=EN-US>2</SPAN>者的关系，赢得分享扩散但不能让人忽略你的活动和品牌，这点非常重要。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>2.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>传播渠道和内容需要立体： <SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=center><FONT face=微软雅黑><FONT size=3><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-no-proof: yes'><v:shape id=图片_x0020_1 style="HEIGHT: 261.75pt; WIDTH: 189.75pt; VISIBILITY: visible; mso-wrap-style: square" type="#_x0000_t75" alt="http://www.shichangren.net/forum.php?mod=image&aid=10366&size=300x300&key=ca43d9c245426621&nocache=yes&type=fixnone" o:spid="_x0000_i1025"><v:imagedata src="file:///C:\Users\文平\AppData\Local\Temp\msohtmlclip1\01\clip_image003.jpg" o:title="forum"></v:imagedata></v:shape></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></FONT></FONT></P>
<P class=MsoNormal style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=center><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑>
<DIV align=center></DIV> </FONT></o:p></SPAN>
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<P class=MsoNormal style="TEXT-ALIGN: center; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=center><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>1</SPAN>）<SPAN lang=EN-US>.</SPAN>以上是针对活动期间做的一个传播计划示例，其实传播需要立体式的传播，所以结合<SPAN lang=EN-US>PR</SPAN>，广告，<SPAN lang=EN-US>SNS</SPAN>，<SPAN lang=EN-US>BBS</SPAN>和<SPAN lang=EN-US>SEO</SPAN>同步进行能够取得<SPAN lang=EN-US>1+1>2</SPAN>效果。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>2</SPAN>）<SPAN lang=EN-US>.</SPAN>文案也至关重要，正如李叫兽常讲的说人话，创意中所讲究的简单，意外，具体，可信，情感和故事！</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>3</SPAN>）<SPAN lang=EN-US>.</SPAN>同时整个传播和内容是有循序渐进的，如本次活动的传播，起先是随着《碟中谍<SPAN lang=EN-US>5</SPAN>》热映，推出来钱盾与热词相结合的活动预热，后期的传播主要是非常明确的活动利益点传播。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>3.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>传播需要成本考量和目标用户考量：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>1</SPAN>）<SPAN lang=EN-US>.</SPAN>一个曝光和点击，往往是一个传播人经常考量的点，如何让成本最优化；<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>2</SPAN>）<SPAN lang=EN-US>.</SPAN>同时要考虑传播的受众是不是自己的目标用户<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><B><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>4.</SPAN></B><B><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>分享，若能有用户的分享，其传播的能量会指数等级上升：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>1</SPAN>）<SPAN lang=EN-US>.</SPAN>文章写得有没有为用户提供社交币（寻找谈资，表达想法，帮助别人，塑造形象，社会比较），符不符合传播渠道用户的心理，会不会引发他们的传播？这是在文案撰写和渠道选择之前就应该考虑的事情；</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>（<SPAN lang=EN-US>2</SPAN>）<SPAN lang=EN-US>.</SPAN>打造用户喜爱的文案或者内容需要非常精心，同时也可以采购部分微博微信段子手进行打造，同时再辅与粉丝大号进行转发，让更多人看到有趣有料的内容。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p><FONT face=微软雅黑> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'>用户的开心快乐，是运营人开展任何活动的初心，抓住上面三招，打造一场与用户一起的狂欢，超出用户的预期，让他们喜欢，让他们记住！造<SPAN lang=EN-US>“</SPAN>节<SPAN lang=EN-US>”</SPAN>不易，但过程好玩，结果多方受益！让互联网<SPAN lang=EN-US>“</SPAN>节<SPAN lang=EN-US>”</SPAN>一起为世界添快乐！</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN lang=EN-US style='FONT-FAMILY: "Arial",sans-serif; COLOR: #333333; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: 宋体'><FONT face=微软雅黑><FONT size=3> <o:p></o:p></FONT></FONT></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; BACKGROUND: white; COLOR: #aaaaaa; mso-bidi-font-family: Arial; mso-font-kerning: 0pt'>[ </SPAN><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; BACKGROUND: white; COLOR: #aaaaaa; mso-bidi-font-family: Arial; mso-font-kerning: 0pt'>来源：</SPAN><SPAN lang=EN-US style='FONT-FAMILY: "微软雅黑",sans-serif; BACKGROUND: white; COLOR: #aaaaaa; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt'><A href="http://www.pintu360.com/article/560a01909c356c39553c8a3d.html"><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #336699"><SPAN lang=EN-US>品途网</SPAN></SPAN></A></SPAN><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; BACKGROUND: white; COLOR: #aaaaaa; mso-bidi-font-family: Arial; mso-font-kerning: 0pt'> </SPAN><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; BACKGROUND: white; COLOR: #aaaaaa; mso-bidi-font-family: Arial; mso-font-kerning: 0pt'>本文转载自鸟哥笔记</SPAN><SPAN style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; BACKGROUND: white; COLOR: #aaaaaa; mso-bidi-font-family: Arial; mso-font-kerning: 0pt'><SPAN lang=EN-US>]</SPAN></SPAN><SPAN lang=EN-US style='FONT-FAMILY: "Arial",sans-serif; COLOR: #333333; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: 宋体'><o:p></o:p></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt" align=left><SPAN lang=EN-US style='FONT-SIZE: 12pt; FONT-FAMILY: "微软雅黑",sans-serif; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt'> </SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; COLOR: #333333; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><FONT color=#000000 size=3 face=微软雅黑> </FONT></o:p></SPAN></P>
<P><FONT size=3 face=微软雅黑></FONT> </P> 不错的活动分享，借势和造势，都是我们作为市场人必须关注的点，怎么样落地执行，更是考验市场人的推广能力。结果导向，这是我们市场人所要的
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