【微分享】浅谈如何培训新入职市场专员
<div class="rich_media_meta_list" style="margin-bottom: 18px; position: relative; z-index: 1;"><div class="rich_media_meta_list" style="font-size: 0px; line-height: 20px; margin-bottom: 18px; position: relative; z-index: 1;"> <a class="rich_media_meta rich_media_meta_link rich_media_meta_nickname" id="post-user" style="margin-right: 8px; margin-bottom: 10px; color: rgb(96, 127, 166); display: none; vertical-align: middle; font-size: 16px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; max-width: none;">市场人</a></div><div class="rich_media_content" id="js_content" style="overflow: hidden; position: relative; min-height: 350px;"><section class="main" style="color: rgb(51, 51, 51); font-size: 12px; line-height: 20px; max-width: 100%; font-family: 微软雅黑; border: 1px solid rgb(0, 187, 236); text-align: center; box-sizing: border-box !important;"><section class="main2" style="margin-right: auto; margin-left: auto; max-width: 100%; min-height: 10em; border-color: rgb(0, 187, 236); background-color: rgb(0, 187, 236); box-sizing: border-box !important;"><section class="main3" data-brushtype="text" style="margin: 10px; padding: 5px; max-width: 100%; display: inline-block; border-color: rgb(0, 187, 236); box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 255, 255); font-size: 24px; box-sizing: border-box !important;">部门实务|浅谈如何培训新入职市场专员</span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 255, 255); font-size: 24px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 255, 255); font-size: 24px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p></section></section><section style="margin-top: -6em; max-width: 100%; display: inline-block; box-sizing: border-box !important;"></section><section style="margin: 0.5em; max-width: 100%; box-sizing: border-box !important;"><section class="main4" data-brushtype="text" style="padding-right: 10px; padding-left: 10px; max-width: 100%; height: 36px; display: inline-block; color: rgb(70, 70, 72); font-size: 16px; font-weight: bold; line-height: 36px; vertical-align: top; border-color: rgb(164, 164, 207); background-color: rgb(0, 187, 236); box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 255, 255); box-sizing: border-box !important;">“市场人”微分享之孙超</span></section></section></section><p style="color: rgb(62, 62, 62); font-size: 16px; line-height: 25px; max-width: 100%; clear: both; min-height: 1em; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); font-size: 16px; line-height: 25px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; box-sizing: border-box !important;"></p><section style="color: rgb(51, 51, 51); font-size: 12px; line-height: 20px; max-width: 100%; box-sizing: border-box; font-family: 微软雅黑; border: 0px none;"><section class="main" data-width="92px" style="max-width: 100%; box-sizing: border-box; width: 92px; border-color: rgb(0, 187, 236);"><p class="main2" style="max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; white-space: pre-wrap; text-align: center; color: inherit; line-height: 2em; border-color: rgb(0, 187, 236);"><span class="main3" style="max-width: 100%; box-sizing: border-box; border-color: rgb(0, 187, 236); color: rgb(0, 187, 236); font-size: 16px;">关于孙超</span></p></section><section class="main5" style="padding-right: 5px; padding-left: 5px; max-width: 100%; box-sizing: border-box; line-height: 10px; color: inherit; border: 1px solid rgb(0, 187, 236);"><section class="main6" data-width="50%" style="margin-top: -8px; margin-left: 140px; max-width: 100%; box-sizing: border-box; font-size: 16px; color: inherit; height: 8px; width: 261.5px; border-color: rgb(0, 187, 236); background-color: rgb(254, 254, 254);"><section class="main7" data-width="8px" style="max-width: 100%; box-sizing: border-box; width: 8px; height: 8px; border-top-left-radius: 100%; border-top-right-radius: 100%; border-bottom-right-radius: 100%; border-bottom-left-radius: 100%; line-height: 1; font-size: 18px; text-decoration: inherit; border-color: rgb(0, 187, 236); display: inline-block; color: rgb(255, 255, 255); background-color: rgb(0, 187, 236);"></section></section><section data-style="text-indent: 2em;" style="margin: 15px; max-width: 100%; box-sizing: border-box; line-height: 2em; color: rgb(62, 62, 62);"><p style="max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; white-space: pre-wrap; color: inherit;"><span style="max-width: 100%; box-sizing: border-box; color: inherit; font-size: 14px;">孙超,成都体育学院体育教育专业毕业,2012年接触教育行业,在学大以咨询师入行,半年后转为市场,先后在成都学大的2个校区做市场,于14年8月加入成都京翰,负责成都大区的市场宣传工作。</span></p></section><section class="main8" data-width="65%" style="margin-bottom: -4px; margin-left: 25px; max-width: 100%; box-sizing: border-box; font-size: 16px; color: inherit; text-align: right; height: 10px; width: 339.9375px; border-color: rgb(0, 187, 236); background-color: rgb(254, 254, 254);"><section class="main9" data-width="8px" style="margin-right: auto; margin-bottom: 1px; margin-left: auto; max-width: 100%; box-sizing: border-box; border-top-left-radius: 100%; border-top-right-radius: 100%; border-bottom-right-radius: 100%; border-bottom-left-radius: 100%; line-height: 1; text-decoration: inherit; border-color: rgb(218, 137, 133); display: inline-block; height: 8px; width: 8px; color: rgb(255, 255, 255); background-color: rgb(0, 187, 236);"></section></section></section></section><p style="color: rgb(62, 62, 62); font-size: 16px; line-height: 25px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); font-size: 16px; line-height: 25px; max-width: 100%; clear: both; min-height: 1em; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><fieldset style="margin-top: 5px; margin-bottom: 5px; padding: 5px; max-width: 100%; min-width: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgb(165, 165, 165) 5px 5px 2px; box-sizing: border-box !important;"><legend style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 1.8em; background-color: rgb(248, 247, 245); max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(0, 187, 236); font-size: 18px; line-height: 42.6666679382324px; text-align: center; white-space: pre-wrap; text-shadow: rgb(201, 201, 201) 5px 3px 1px; box-sizing: border-box !important;">精彩内容</span></legend><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 37px; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"></span><span style="max-width: 100%; font-size: 16px; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;"> </span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">市场人的各位朋友,晚上好!</span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">今天晚上跟大家分享的主要是关于一个新的市场人员入职了以后,我们从哪些方面着手来给他培训或者是指导他开展工作。其实谈不上分享,就是一点经验罢了。那么我们下面就开始吧!对于这个没有做过的,就是没有任何经验的或者是说接触过一些但是完全不太懂市场的这种新人我们该怎么样从思路上给予他一些指导呢?</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;"> </span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">我主要是分为几块:第一个是<strong style="max-width: 100%; box-sizing: border-box !important;">时间</strong>,第二个是<strong style="max-width: 100%; box-sizing: border-box !important;">空间</strong>,第三个是关于<strong style="max-width: 100%; box-sizing: border-box !important;">兼职的招聘渠道</strong>。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;"> </span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">首先从时间上分的是两个点。</span><span style="max-width: 100%; font-family: 宋体; font-size: 19px; box-sizing: border-box !important;">第一点的话就是以周为节点,第二个的话是年为节点。那么我发两个表各位看一下。其实我相信群里面很多人对于新人的培训应该是比我好,可能比我讲的要到位,第一张表是一个新人工作安排的周工作表,相信群里面很多人应该也有类似的表格,然后第二张表的话是那个一年里面主要的时间节点,会分为十二个月的时间节点,具体就是我们教育行业的一些大事件或者是重要的节点。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 宋体; font-size: 19px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="text-align: center; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><span style="color: rgb(62, 62, 62); font-family: 宋体; font-size: 19px; line-height: 25px; white-space: pre-wrap; background-color: rgb(248, 247, 245); max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="text-align: center; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><span style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 19px; line-height: 25px; white-space: pre-wrap; background-color: rgb(248, 247, 245); max-width: 100%; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;"> </span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">第二块的话主要就是空间,空间主要讲的就是对于一个新的入职的市场专员,他开展工作的空间包括哪些方面,首先讲的就是我们宣传的空间范围,以校区为中心,半径</span><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;">0-2</span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">公里或者是</span><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;">0-3</span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">公里的一个范围。我们可以采取记录方式包括步行、骑车或者其他方式进行踩点,通过这些方式来进行对周边环节的熟悉,然后通过画图记录下来。我主要是那个给大家看一下我</span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">这边以前的一种。这个画图主要使用</span><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;">excel</span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">表格画的。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="text-align: center; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important;"> </span>这个表格里面就是当时我所在的校区的周边一些情况,可能二姐她应该看了会比较熟悉,因为他们校区有也是在那个附近的。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 37px; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">说完空间,紧接着我们就是要说调研方面的了。一个市场专员他了解了宣传的范围,了解了一些我们如何记录信息的方式,那么接下来开展工作从哪些方面进行?第一个我要调研:我需要了解的学校,以校区为中心周边的有哪些学校?有哪些小学哪些初中哪些高中?哪些是重点,哪些是普通的?这些学校的人数是多少?有没有我们机构在读的学员在里面读书的?</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 37px; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;"></span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">再一点就是我要给他们强调的是调研的时候,一定要结合我们在读学员的情况来进行。这样的话可能出来的效果要更好一些。大家可以看一下这张表格,</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="text-align: center; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important;"> </span>这个是我们以前用的一个关于做学校调研方面的,展示的只是一个小学的,其实各个学校都可以通用的。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;"> </span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">第二点,要给他们强调的是社区,主要是八百户以上为单位的一个社区,或者叫小区,因为人太少了的话,其实对于开展工作的帮助也不是很大,社区或者是小区,我们要了解它的层次,是属于中档低档还是高档?它的人流量有多少?它的长住户有多少?那么同样的是否有我们的在读学员在里面居住的等。下面一张图各位可以看下:</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="text-align: center; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important;"> </span>这张图也适用周边的写字楼和商超,但是根据平时的工作经验来说,可能写字楼不是作为一个宣传的重点或者着重调研的地方,因为现在成都这边我们就是去写字楼宣传的比较少。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important;"> </span>第三块:就是学校,社区结束后,那肯定同时要了解我们的这个同行,我们所在机构周边有哪些同行,还有就是有可能合作的异业机构。这个也是需要来调查,各位看一下这就是同行的调研表,相信大家每个人手里都可能有不一样的版本,发一个之前我们异业方面的表。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="text-align: center; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important;"> </span>各位可以看下,表格里面的具体是哪一项就不说了,各位打开看应该是可以看的比较清楚的。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 37px; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">主要调研的话就是这三块,就是我们平段工作涉及到了学校社区,同行业,异业包括商场超市等等。调研完了是我们要用到的,所以说市场专员我们给他强调一点就一定要细,越细越好,有句话说的好叫细节决定成败,所以一定要给他们强调一点,我们调研出来的东西越多,那么对于我们开展工作就越有帮助。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 37px; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 37px; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">刚才说到了我们以周为节点和年节点,之前我自己弄了一个表格。以月为单位对工作的进行一个记录,还有一个就是为什么要做细呢?比如说小学,就是像小学里面一周上课五天,周一和周五,周二、三、四放学时间都是不一样的,那么如果把这个时间统计不好的话,那么就是对于工作上有一定的延迟,就很有可能来了以后,那其实今天都宣传已经结束了。或者学校一些其他的事情,你需要去做宣传才能有通知,可能都会有一些影响。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="text-align: center; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important;"> </span>请看下面的一张表格里面有不同的颜色分别代表了不同的项目,我每天开展工作做了哪些,我可以在表上清晰的记录。记录以后当我们在写周总结或者是月总结的时候,把这张表格打开看一下,就非常清晰一目了然的。那包括我每天使用多少物料,有没有去巡查广告,有没有去上一些新的广告点位等等这些都涉及到。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: 微软雅黑; box-sizing: border-box !important;"> </span>第二个表格就是之前我们统计周边,因为我们当时的周边有一些小学,就是统计当时小学时间的一个表。其实这些表格都非常简单。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 37px; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">最后一块,我们的市场专员肯定要兼职,但是对于新入行的或者是没有思路的,他可能就是随便乱找,想起来可能去找一下这种,所以不是非常的规范,所以给他几种途径,这个简单说一下就行,第一种就是网络;第二个就是中介;第三个通过校园招聘,就是在学校里面贴些广告或者是在学校宣传栏贴一些招聘的广告;第四个就是员工或者家属,比如说有一些弟弟妹妹要做兼职的。这种的话肯定是你到校区以后跟大家都比较熟悉了方便你跟他们交流;最后一种就是同行招聘。就是别人开</span><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;">80</span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">,你觉得这个兼职不错,你可以开到</span><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;">90</span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">。把兼职抢过来工作。这几种方式都是我们经常用到的。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 37px; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; box-sizing: border-box !important;"></span><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">像我刚才说到了其实我们做市场工作最主要的就是一定要细。要用心,才能把工作做好。还想说一点就是我们做市场的,可能很多人都觉得做了市场,就做不了其他的了。其实不然,我们这个工作可以找很多方面的,因为市场是相通的,同样的我们教育行业的这个市场,那么做下来的话也是非常有前途的,关键是看我们用什么方式去开展工作,所以我觉得最重要的两点:第一点就是用心,第二点就是细节。如果把这两点做到了,新人成长起来应该是蛮快的。</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; text-indent: 37px; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 19px; font-family: 宋体; box-sizing: border-box !important;">今天就先讲这么多,因为我相信咱们群里面的很多人,在平时的招聘也好或者培训也好,肯定都有一些高招。那我今天就是分享到此结束,讲的不好的地方还请各位指出来,谢谢!</span></p><p style="color: rgb(62, 62, 62); font-family: 微软雅黑; font-size: 12px; line-height: 25px; background-color: rgb(248, 247, 245); max-width: 100%; word-wrap: normal; clear: both; min-height: 1em; white-space: pre-wrap; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p></fieldset><p style="color: rgb(62, 62, 62); font-size: 16px; line-height: 25px; max-width: 100%; clear: both; min-height: 1em; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><fieldset style="color: rgb(68, 68, 68); font-size: 12px; line-height: 25px; margin-top: 0.5em; margin-bottom: 0.5em; max-width: 100%; min-width: 0px; border: 0px; font-family: 微软雅黑; box-sizing: border-box !important;"><section style="max-width: 100%; box-sizing: border-box; height: 1em;"><section class="main1" style="max-width: 100%; height: 16px; width: 1.5em; float: left; border-top-width: 0.4em; border-top-style: solid; border-color: rgb(0, 187, 236); border-left-width: 0.4em; border-left-style: solid; box-sizing: border-box !important;"></section><section class="main2" style="max-width: 100%; height: 16px; width: 1.5em; float: right; border-top-width: 0.4em; border-top-style: solid; border-color: rgb(0, 187, 236); border-right-width: 0.4em; border-right-style: solid; box-sizing: border-box !important;"></section></section><section class="main3" style="margin: -0.8em 0.1em -0.8em 0.2em; padding: 0.8em; max-width: 100%; box-sizing: border-box; border: 1px solid rgb(0, 187, 236); border-top-left-radius: 0.3em; border-top-right-radius: 0.3em; border-bottom-right-radius: 0.3em; border-bottom-left-radius: 0.3em;"><section style="max-width: 100%; border: none; line-height: 1.4; word-break: break-all; font-size: 1em; font-family: inherit; text-align: inherit; text-decoration: inherit; background-image: none; box-sizing: border-box !important;"><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(51, 51, 51); font-size: 14px; line-height: normal; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;">来源:</span></strong><span style="max-width: 100%; box-sizing: border-box !important;">市场人</span><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"> 微信公众号:</span></strong><span style="max-width: 100%; box-sizing: border-box !important;">scr20130807</span></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(51, 51, 51); font-size: 14px; line-height: normal; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 192, 0); box-sizing: border-box !important;"><span style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;">作者:</strong>孙超</span></span><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important;"> 微信号:</span></strong><span style="max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important;">scverygood</span></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(51, 51, 51); font-size: 14px; line-height: normal; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 192, 0); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important;">编辑:</span></strong><span style="max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important;">梦筱</span></span></p><p style="max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; color: rgb(51, 51, 51); font-size: 14px; line-height: normal; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(255, 192, 0); box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important;">(转载声明:</span></strong><span style="max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important;">如需转载,请在正文最上方注明以上信息。否则一定举报并追究侵权责任!</span><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(0, 176, 80); box-sizing: border-box !important;">)</span></strong></span></p></section></section><section style="max-width: 100%; box-sizing: border-box; height: 1em;"><section class="main4" style="max-width: 100%; height: 16px; width: 1.5em; float: left; border-bottom-width: 0.4em; border-bottom-style: solid; border-color: rgb(0, 187, 236); border-left-width: 0.4em; border-left-style: solid; box-sizing: border-box !important;"></section><section class="main5" style="max-width: 100%; height: 16px; width: 1.5em; float: right; border-bottom-width: 0.4em; border-bottom-style: solid; border-color: rgb(0, 187, 236); border-right-width: 0.4em; border-right-style: solid; box-sizing: border-box !important;"></section></section></fieldset><p style="color: rgb(62, 62, 62); font-size: 16px; line-height: 25px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans-serif; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p></div></div><p></p>
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